1. Understand your customer

If your organization understands customer needs, creating the persona and solving the customer problem will be easy.

2. Apply a multichannel strategy

For customer interaction, use different channels like email, phone, apps, chat, etc.

3. Be online 24/7

The customer service team should always be available because problems can occur anytime.

4. Capture customer feedback

Send a post-interaction survey using a follow-up email for your service feedback.

5. Measure customer experience

Net Promoter Score can help measure customer experience by collecting valuable customer information.