Google Keyword Planner: How to Use it for Keyword Research

Google Keyword Planner


Google Keyword Planner is a free tool that comes with Google Ads. It helps you find the best and most profitable keywords for your website or business.

With Google Keyword Planner, you’ll find new keywords, look for the search traffic for specific words, keep an eye on the stats over time, and even estimate how much money you might spend for Google Ads based on a selected keyword.

The key is to check out which phrases your target audience is looking for in online search. 

With Google Keyword Planner, you can stay updated on your business’s newest and most on-point search terms. Plus, you can scope out each competition to know which keyword to select for your campaign.

Google Keyword Planner is a must-have tool for marketers who want to boost their search engine rankings or promote their content. 

With this tool, you can search the perfect keywords for your business, make your content more search engine-friendly, and drive more visitors and conversions.

Google Keyword Planner Set Up

1. Setting Up A Google Ads Account


Image from Google Ads

Getting yourself a Google account is the first thing. Once you’ve done that, visit the Google Ads website and register. 

It will ask for basic details, like your website and location.

After setting up your Ads account, it’s time to make your first campaign. Campaigns consist of a cluster of ad groups with keywords and ads. You can choose a campaign type like search versus display and a budget. 

Narrow down your target audience and select the right keywords.

Once you’ve done all that, make your ad groups. 

These groups contain your ads. You want your ads to have your target audience and keywords. 

Make them attention-grabbing and clear with a straightforward Call-to-action.

Lastly, you must keep an eye on and improve your ad campaigns. You must check your ads’ performance and configure your campaign settings. 

Setting up a Google Ads account can transform how you get people to visit and buy from your website. 

You can make ads that work for your target audience and get accurate results. Keep changing your strategy to maximize ad performance and stay ahead of the competition.

2. Access Google Keyword Planner

Keyword Planner

Image from Google Ads

The next step is to click the “Tools and Settings” option at the top of the page and click “Keyword Planner.” 

Then type in a keyword or phrase related to your content. It will give you a list of similar words, the number of people searching for them, their difficulty level, and how much you should spend bidding on them. 

Filter your results by language, location, and time for a more accurate result.

It also has features like “Find New Keywords,” which gives suggestions based on your website or product category, and “Get Metrics and Forecasts,” which can tell you how your ads might perform based on your keywords and budget.

Using Google Keyword Planner for Keyword Research

1. Discover New Keywords

Discover New Keywords

Image from Google Keyword Planner

You can get the list of the most popular and in-demand keywords people search for using Google Keyword Planner. Rank your website at the top of search results using these keywords.

With Google Keyword Planner, you can inspect the search volume, competition, and estimated cost per click for any keyword that catches your eye. 

These insights will help you understand which keywords are the most crucial for your business.

2. Search for New Keywords Using A Phrase, Website, or Category

Discover Keywords

Image from Google Keyword Planner

The Planner generates a list of keywords to help you use them better for reaching out to new people. 

Google Keyword Planner allows you to enter a website URL or category relevant to your industry. That way, Google can draft a list of keywords that work precisely for you. 

Remember, focus on high search volumes and low competition; optimizing these will generate more traffic and higher conversion rates. 

Understanding the Different Metrics Provided by Google Keyword Planner

1. Average Monthly Searches

This tells you how often people look up a particular word in a month. Finding high-traffic keywords that could bring visitors to your site is critical.

2. Competition Level

This metric shows how many competitors are trying to bid for the same word. If the competition is high, making your way to the top can be complex and expensive.

3. Suggested Bid

This tells you how much money you must spend for each click on a keyword if you’re using paid ads.

It’s convenient if you’re trying to determine how much money to bid for a specific word.

4. Ad Impressions

It tells you how often your ads are visible when someone searches for a specific word. 

If the number is high, your ads get many impressions. But if it’s low, people see your ad less than they could.

If you’re running a business and want online visibility, you must pay attention to these metrics. 

These metrics can help you determine what people are looking for and how you can personalize your campaign to drive more visitors.

Advanced Features of Google Keyword Planner

1. Get Search Volume and Forecasts

Search Volume and Forecast

Image from Google Keyword Planner

It tells you how many people are searching for specific words and how much competition there is. This way, you can know which words to target and how much money to spend. 

It can also help you fine-tune your ads, achieving more clicks and better conversions.

2. Historical Metrics

This lets you check out how a word has been doing– its popularity, competition, and the average cost per click. 

With this info, you can spot trends and change your keyword strategy. 

For example, you should switch to something else or bid for more if a word gets too many visitors.

Moreover, Google Keyword Planner has many other options to take your keyword planning to the next level. 

You can filter by location, language, and device and even eliminate negative keywords that don’t match your brand, wasting your budget.


Google Keyword Planner is a tool that helps you optimize your online presence in many ways. Entrepreneurs and marketers can better understand their audience and sharpen their targeting tactics to score significant wins online.

More Resources:

Keyword Research: Beginners Guide, Tools, Tips for SEO

SEO vs. PPC: Which is Better for Your Business?