Marketing

Conversational Marketing

Conversational Marketing: Definition, Benefits, and Examples

Introduction Conversational marketing has recently gained immense popularity as a go-to strategy. Its primary motto is to talk to people and make them like the product so they can buy it.  Certain cutting-edge technologies like live chat, messaging apps, and chatbots help to achieve this. Conversational marketing is a means of creating two-way communication with …

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Integrated Marketing Communication

What is Integrated Marketing Communication? IMC Explained

Introduction One of the difficulties that many growing businesses encounter with time is a disruptive marketing communication channel. As the company grows, keeping an improved communication channel becomes more challenging. To keep up with changing global business trends and make your imprint, a company requires a comprehensive marketing and customer-focused approach. If your brand has a …

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influencer marketing

Influencer Marketing: Work with Influencers to Grow Your Brand

Introduction By 2023 the influencer marketing expenditure is expected to cross $4.6 billion, just in the USA. The high figures prove that this marketing is highly effective and provides value to businesses. Influencers are rapidly growing, especially on Instagram, the top site for influencer marketing. It provides an opportunity for brands to increase ROI and generate …

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