Introduction Conversational marketing has recently gained immense popularity as a go-to strategy. Its primary motto is to talk to people and make them like the product so they can buy it. Certain cutting-edge technologies like live chat, messaging apps, and chatbots help to achieve this. Conversational marketing is a means of creating two-way communication with …
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What Is Content Strategy? To make a great content strategy, you must figure out how to create and handle content that will grab your visitor’s attention and hit your goals. That means making goals, getting to know your audience, making a plan for creating content, and checking how well it does. Why Is It Important? …
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Introduction Carving your name in the market is difficult because every brand wants to be the brand ambassador of the year. Also, gaining this title will require much work, including a solid Niche Marketing Strategy. Do you need to know a niche market and how to use it to gain prominence? Then continue reading further! To …
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Introduction Push notifications are a fantastic way to keep your users engaged with your app. They can be used to deliver timely and relevant information to your users or to promote your app to a broader audience. Besides, push notifications can be a powerful tool for marketing your app, but they must be used carefully. …
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Introduction A marketing plan is an external document organized by any firm, company, or business to make strategies regarding the target market, PR campaign, outreach, goals, and pricing. It helps the business to make a name in a new market and stand on top in the old marketplace. These are made weekly, quarterly, or monthly …
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Introduction One of the difficulties that many growing businesses encounter with time is a disruptive marketing communication channel. As the company grows, keeping an improved communication channel becomes more challenging. To keep up with changing global business trends and make your imprint, a company requires a comprehensive marketing and customer-focused approach. If your brand has a …
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Introduction By 2023 the influencer marketing expenditure is expected to cross $4.6 billion, just in the USA. The high figures prove that this marketing is highly effective and provides value to businesses. Influencers are rapidly growing, especially on Instagram, the top site for influencer marketing. It provides an opportunity for brands to increase ROI and generate …
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Introduction As the name shows, the product life cycle is when a product is introduced in the market until it is removed. There are various product life cycle stages. The marketing and management professionals consider all the product life cycles to determine the packaging redesigns, advertising schedules, price points, expansion to new market products, and …
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Introduction Just a couple of years ago, you could never have imagined that an email could help you generate revenue. However, marketing techniques have evolved drastically in the past few years. You can increase sales, attract new clients, and build your brand’s name through emails. Sounds fascinating, right? But you might be confused about how to use …
Introduction Are you into creating magic with words? Or does writing to generate sales intrigue you? Copywriting is the new ‘cool’ in the writing industry. According to statistics, people spend $335 billion on online advertisements. And copywriter is on the top for ads and marketing. Words have a significant impact on buyers, and copywriters do …
Introduction With the ever-increasing online market, competing to rank top in SERPs is crucial to keep your website in-game. You need to market your site smartly for better revenue and more traffic. You must have noticed that specific areas are ranked top by Google, which changes with time. Might you think it’s due to SEO, …
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Introduction A lead is the demographic information of customers willing to buy or are interested in your product or services. Lead generation is a vital aspect of boosting any startup. However, knowing how to get leads through marketing campaigns is challenging when you are new to marketing. But not anymore! We heard your problem with …
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