Marketing

Integrated Marketing Communication

What is Integrated Marketing Communication? IMC Explained

Introduction to Integrated Marketing Communication One of the difficulties that many growing businesses encounter with time is a disruptive marketing communication channel. As the company grows, keeping an improved communication channel becomes more challenging. To keep up with changing global business trends and make your imprint, a company requires a comprehensive marketing and customer-focused approach. If …

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influencer marketing

Influencer Marketing: Work with Influencers to Grow Your Brand

Introduction to Influencer Marketing By 2023 the influencer marketing expenditure is expected to cross $4.6 billion, just in the USA. The high figures prove that this marketing is highly effective and provides value to businesses. Influencers are rapidly growing, especially on Instagram, the top site for influencer marketing. It provides an opportunity for brands to increase …

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digital vs traditional marketing

Digital vs Traditional Marketing: Which is the Best?

Introduction When it comes to marketing, we generally think about today’s strategies to implement, which take help from the internet. But, we should never forget where it has evolved. Though we have stepped towards digital marketing, its roots originate from the traditional(classic) approach. Traditional marketers, too, use the internet’s help for their business and promotion, …

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technical marketing

What is Technical Marketing & How It Can Help Your Business?

Introduction Technical marketing can be a critical factor in your online business if your business deals with products and services. It is vital to know the technical aspects of any products that your business is providing. Marketers should have an understanding of the businesses for better growth. Technical expertise is necessary to bring audiences and …

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