Mobile SEO: Introduction and Best Practices

mobile SEO

Introduction

So, you are ready with your website and going to start a new business online but do you forget about mobile SEO? When you started your SEO strategy to rank your website, have you considered mobile-friendly SEO? Like many online marketers, you may make a mistake if you are not giving priority to mobile UX for SEO.

If you do not consider mobiles for your business, you may lose many customers and visitors.

Today, almost every person uses mobile for browsing data through the internet, and only those businesses who think about their mobile user can make it successful.

The user experience in mobile is somewhat different from computer web browsers, and your business website should be ready to be optimized both for computers and mobiles.

The SEO factors of mobile are other than traditional SEO, and today, we will know what mobile SEO is and how to create effective mobile-friendly UX for SEO.

What is mobile SEO?

mobile SEO

Mobile SEO is an approach to optimize your website for mobiles to give users a great user experience and works properly on mobile devices regardless of screen size.

Many companies don’t mind the mobile-friendly designs of their websites, and it hurts their SEO score. If you are running a website, then you must give importance to it and make sure your users can easily access your website through their mobiles.

A study found that 52% of users do not engage the websites that are giving a bad mobile experience. This can impact your business, and they may never return.

When you consider mobile SEO,  it can provide a positive experience to your users, and it helps in engaging more traffic, increasing SEO score & authority, and boosting conversion.

Why is mobile optimization important?

Mobiles are the revolutionary gadgets made in this world in the last few years, and it is the essential portable device available to almost everyone. It dramatically changes the internet world and brings millions of online customers daily.

Let’s have a look at why mobile SEO matters:

1. Mobile is the primary source of browsing the internet

mobile SEO browsing

You should know that most peoples use mobile to browse the internet. People spend more time on mobile compared to computers. Mobiles are handy and portable so that you can carry and access them anywhere.

People spend 70% of their internet time on mobile, so you have to improve mobile UX to focus on your customers and get leads. There are more mobile users compared to computer users.

2. Google gives priority to the mobile when indexing and crawling websites

mobile SEO crawl

Google loves mobile-friendly websites. It prioritizes those websites and shows them in search results. If your site follows mobile SEO, the chances of its showing in the search result will increase.

If your site has a mobile site that loads faster and is responsive, your SEO will improve, leading to more visitors and customers.

3. People revisit mobile-friendly websites

mobile SEO revisit

If people find mobile-friendly websites, then they may likely return. It increases engagements, and the chances of leads and conversion improve.

4. Users prefer to buy from mobile

mobile SEO shopping

According to a report, 67% of users purchase anything from mobiles, whether it is an eCommerce product or service. A mobile-friendly website helps in more conversion, and they found it convenient to buy from mobile.

How to check whether your website is mobile-friendly or not?

mobile-friendly SEO checker
Source: Google Mobile-Friendly Checker

It is essential to know whether your website is mobile-friendly or not. If you don’t know how to check it, you can take the help of some websites or just search for the mobile-friendly test on Google. Alternatively, you can directly visit Google’s mobile-friendly tool for a test.

Just put your website or page URL and click on “Test URL.” Then it will analyze and show you the result. If it is mobile-friendly, there is nothing to do from your end; if it is not, then go for the solutions, we will cover later.

If you complete a mobile-friendly analysis, you will get the idea for a mobile SEO strategy.

Mobile SEO best practice

Now, you know mobile SEO and how it is essential for any website and business. Let’s see what the best practices for mobile SEO strategy are.

1. Use a mobile-friendly theme

mobile-friendly SEO themes
Source: WordPress themes

While building any website, a theme is an integral part of its look and UI. Your content and posts will be shown within the theme, and when making a website, make sure to pick a mobile-friendly light-weighted theme.

Theme plays a significant role in loading any website; if it is not as per mobile device, it will load slowly, decreasing the engagement rate, and people will leave your website.

There are many free and premium themes available that are mobile responsive, so choose one of them.

2. Pay attention to user experience for mobile SEO

mobile SEO UX

User experience is a crucial factor for any website. If users have a negative experience, then they probably leave your site. It depends on the responsiveness of your design and website. A responsive website leaves a positive user experience.

It helps increase SEO and get more traffic and customers. To implement a great user experience, make sure your website has the following features:

  • The font should be readable

It would help if you made the font readable so users can easily read it on a smaller screen. It should be adjustable so they meet positive experiences.

  • Easy to scroll

Your website should have a thumb-friendly design so that they find it easy to navigate. People return to the websites they find easy to scroll.

  • Call-to-Action (CTA) should be enabled.

If you want to acquire more customers, your website should have CTA’s so your audience takes the next step towards conversion.

Your CTA should be easily visible to users, and it can be a Buy button, phone number, email, or phrasing that guides your visitors to the next page.

3. Use an easy navigation bar

mobile SEO navigation

Your website will fit as per the mobile screen, so you should add a navigation bar on the homepage. It helps your visitors to find the critical menus that can help them to know about the website better.

A navigation bar can include a drop-down menu so that other options and pages of your website will be easily accessible. Use the menus like Home, search, contact, privacy, sign up, log in, and others.

Navigation plays a crucial role in how visitors can find and access information; if it is challenging to use, visitors will be frustrated and leave your site.

4. Improve your website’s load speed time for mobile SEO

mobile SEO loading

Website load time is an essential factor in terms of SEO and user experience. If it loads slowly, it will not be crawled easily, which hurts the SEO, and your visitors will bounce from your page.

It would help to improve your site’s load speed so it takes minimum time to load fully. Take the help of Google PageSpeed Insights which will provide you with all information on your website’s load time.

It will show the factors that slow down your site loading.

You can know the issues and take the necessary action to improve its speed. A score of 90-100 is believed to be best for any website in Google PageSpeed.

5. Create content for mobile

content mobile

Your website should have mobile-friendly content. It should be formatted to provide a positive experience. If you write articles, keep paragraphs between 2-3 sentences so your visitors can read or skim through them.

Add responsive images that do not take much time to load or videos. It helps to increase in engagement rate. Mobile-friendly contents are good for SEO and are indexed quickly.

6. Use pop-ups wisely for mobile SEO

pop up

Generally, pop-ups are used to grab the audience’s attention for specific actions like opt-in, buy, or download. Pop-ups can help you build an email list and generate leads, but they should be placed on mobile-friendly websites carefully so that they can’t distract users while getting information.

Pop-ups can take the entire mobile screen, which isn’t enjoyable. Visitors may leave your site if they find too many pop-ups or cover the whole screen.

Sometimes, people don’t know how to get rid of pop-ups, so it can cause users to leave your site. When placing a pop-up, ensure that it won’t cover the whole screen and that there should be a button to close it.

Too many pop-ups can also slow your site and hurt the loading speed. So, it can leave a bad experience for users.

7. Give importance to the Title and Meta Description

title and meta text

This is one of the essential parts of mobile SEO. The title and meta description is the information people will see on the search results.

A title covers what this page is about, and you must optimize it for more relevant traffic to your website. Use good ranking keywords on the label so search engines easily crawl it and show it in the result.

A meta description shows a brief introduction to your page. It should be short but descriptive so that the users can know whether it is relevant to their search query or not.

A meta description increases the chances of clicks on your website.

8. Optimize for local

local seo

Local SEO is necessary if you run an offline business like a coffee shop, restaurant, grocery store, etc. People usually search for local businesses on their mobile because when they are out of the Home or traveling, they may want to visit nearby shops.

People use phrases while searching like “near me,” “where can I buy,” and “open now,” etc., to reach local businesses. It would help if you adopted this strategy to reach these people.

Local keywords and good SEO practices can help your website appear in local searches.

9. Make a separate mobile URL

mobile url

Many companies create different mobile URLs for their users. It gives its visitors a unique experience through their mobile devices. A mobile URL appears as “m.example.com” or “example.com/mobile.”

You can create a mobile URL that loads faster even on a slow network, and your visitors easily navigate it. Mobile URLs are very responsive and optimized for mobiles.

10. Use the AMP feature for mobile-friendly SEO

AMP
Source: amp.dev

Now in recent days, AMP has become so popular. AMP stands for Accelerated Mobile Page, designed only for mobiles. It helps web pages to load very fast and also improves SEO.

If you are using a WordPress site, you can install the AMP plugin to make your website AMP ready. AMP eliminates unuseful CSS and scripts and consumes less server load so that it can load faster.

Generally, you can find AMP websites on Google Discover or Stories, and if your site is based on AMP, it can be featured on these places. It can help you to get a lot of impressions and clicks.

Conclusion

While making a website for your business, you should target mobile users because people mostly surf the internet through mobile. Mobile-friendly SEO can improve your website and leave a great user experience for your visitors.

It can help you to get more traffic and customers. Using some best practices mentioned above, you can make a mobile-friendly website so that users may likely engage with your website, which will help grow your online business.

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