Technical SEO aims to increase organic traffic to your website. How? It ensures a website complies with the technical standards of the latest search engines. Website architecture, crawling, indexing, and rendering are crucial technical SEO components.
If crawlers and search engines have difficulty discovering, navigating, and indexing your site, even the best-written content will be useless. The good thing is Technical SEO can help with that.
So, let’s dive deeper into this subject!
Technical SEO Checklist
Making a checklist to assess the state of your website is an intelligent technique to figure out what you need.
We’ve compiled this SEO guide to walk you through some of the most crucial components of current search engine optimization.
1. Technical SEO Auditing
A technical SEO audit evaluates a website’s technical components to ensure they adhere to best practices for search engine optimization. Additionally, an SEO audit ensures you have not overlooked anything impeding the optimization process.
An audit can identify technical issues with your website that you might not know of, such as canonical problems, mixed content concerns, or other mistakes.
Moreover, these audits are a reliable and excellent way to make strategies to help you outperform the competition, locate possibilities on your website, find and address exit points, and improve client satisfaction.
Besides, the website audit enables you to identify the areas that require development and optimize your website’s functionality to keep users engaged and happy.
2. Crawlability Check
So, if we ask you, what is the first thing that comes to mind when you consider ranking a website? You might say, “Content?” Maybe even backlinks? We agree that both are essential for a website’s position in search results. They are not the only ones, though.
Crawlability is very important to SEO. However, the majority of website owners are unaware of it.
Crawlability refers to a page’s content being accessible and crawlable by a search engine. If a site’s crawl ability is good, web crawlers can access all its material by clicking links inside individual pages.
However, broken links or dead ends may cause crawlability problems, which prevent the search engine from accessing certain content on a website.
3. Indexability Check
Indexability describes a web page’s capacity to be analyzed by search engines and included in its index. In search results, only pages that can be indexed can be found.
To index a web page, search engines like Google must:
- Find the URL for the page.
- Crawl it (download content)
- Process it (extract critical information from crawled pages)
Only this way does the page appear in the search results.
Additionally, your website’s page won’t be able to attract any search visitors as it won’t be visible to search engines without indexing. Indexability allows search engines to show the pages of your website in SERP.
Therefore, driving search traffic to your website is impossible without indexation.
Technical SEO Consultant
The technical SEO process is challenging. It calls for particular abilities, technological know-how, and networking expertise. Business owners need someone with this skill set to assist with their marketing and optimization needs because they can’t be experts in every marketing area.
That’s when SEO consultants come into the picture. They are experts in SEO who assist you in making your website more technically optimized. They speed up your website and incorporate.
High-ranking keywords in your content make it simple for Google to index and crawl and clear the website’s structure to search engines and visitors.
Features of a Technically Optimized Website
Below are some features a technical SE-optimized website should have to make a brand more visible and increase website traffic and revenue.
1. Loads Quickly
A technically optimized website loads quickly. But, as a result, people can’t wait long for a page to open. According to a study, A Website that takes over three seconds to load will lose 53% of mobile internet visitors.
The pattern hasn’t altered. According to recent data on e-commerce, conversion rates decrease by about 0.3% for each additional second it takes for a page to load.
Your SEO approach is built on crawlability. Hence, search bots will crawl your pages to learn more about your website. These bots collect data about your website.
These bots cannot index or rank your sites if they are prevented from crawling. Therefore, creating accessible and intuitive navigation for all your key websites is the first step in implementing SEO.
3. Robots.txt File
Using the robots.txt file may direct robots to specific locations on your website. It is a vital tool that needs to be used with caution. A minor error could stop bots from crawling (critical portions of) your website.
In the robots.txt file, users mistakenly block their websites’ CSS and JS files. These files include the code instructing browsers on how and what to display on your website. Search engines can’t determine whether your site functions correctly if such files are restricted.
4. No Dead Links
Technical Searched Optimized website has no dead links. However, landing on a page that doesn’t exist can be unpleasant. If a link on your website leads users to a page that doesn’t exist, they will notice a 404 error page.
Search engine optimization helps Avoid linking damaged information and having broken pages on your website.
5. No Identical Content
The same material on several pages or websites can confuse search engines. For example, if all these pages display the same content, the question is which page will rank first.
To simplify things, technical SEO helps eliminate duplicate content issues you might not know.
A technically optimized website is secure. Therefore, making your website safe for users to ensure privacy has become a fundamental demand today.
By adding HTTPS, you can ensure the security of your site. HTTPS ensures that no one may eavesdrop on the information transferred between the browser and the website.
7. XML Sitemap
Simply put, An XML sitemap is a list of all the pages on your website. It provides search engines with a map of your website. You can use it to ensure that search engines miss no important content on your website.
Technical SEO is crucial since it essentially guarantees that your website is user-friendly. Moreover, it ensures your site lacks technical problems that impede search engines from understanding and ranking it.
You must use these strategies to draw organic traffic and convert that traffic into customers.