Introduction
Selling products on Amazon is becoming more challenging due to increasing competition, constantly updating search algorithms, and improving operational load. To stay relevant and ahead on Amazon, you must add relevant search terms to your Amazon listings, analyze competitors’ top-performing keywords, and use rich media and visual elements on product pages. As an Amazon seller, if you are unaware of the latest SEO updates, you won’t be able to implement them in your listings to improve rankings and drive more traffic. That is where professional Amazon SEO services can be helpful for you.
In this blog, we will understand why there is a growing need for Amazon SEO services in 2024.
Moreover, find out about the top five companies you can reach to enhance your product listings and increase your chances of success on the platform.
Why Having Professional Amazon SEO Services Become Essential in 2024?
As a leading marketplace and one of the most competitive, Amazon constantly updates its search engine algorithm and ranking factors.
In 2024, Amazon’s A10 algorithm underwent significant updates that made it challenging for e-commerce sellers to implement independently.
Here are some of those changes that are driving the need for professional Amazon SEO services:
1. Product Relevance Scores
Amazon assigns a relevance score to each product to ensure shoppers’ search queries match the results.
To calculate this product relevance score, Amazon considers several factors (instead of focusing on keyword density and essential relevancy).
These factors include:
- Keyword relevancy: The search terms used in the product description and Amazon’s backend must be relevant to the search queries.
- Product classification under Amazon’s category tree: Verifies whether the product is placed into appropriate categories and sub-categories.
- Content quality: How well the product features and benefits align with what customers seek based on their search behavior.
The higher the product’s relevance score, the higher its chances to rank well on relevant search queries.
To achieve a higher score, you need to properly optimize your product listing pages, which an Amazon SEO expert can help you do.
2. Increased Focus on Conversion Metrics and External Signals
While keywords and relevancy remain important, Amazon’s algorithm in 2024 focuses more on conversion rates.
Metrics such as click-through rates (CTR), conversion rates, number of organic sales, external traffic, and customer reviews have become important in determining search rankings.
Sellers with strong performance metrics—positive ratings on Amazon and social media, low return rates, and consistent traffic driving visitors to their listings—gain higher authority and visibility on the platform.
To build a strong authority and visibility on Amazon, sellers need to think beyond basic SEO strategies.
They should not optimize product pages only for Amazon search but also convert visitors into buyers by adding high-quality images, compelling descriptions, and persuasive calls to action.
3. Optimizing Listings for Voice Searches
The proliferation of voice-activated shopping through devices like Alexa has influenced how Amazon’s algorithm interprets search queries.
Integrating conversational keywords in Amazon listings is crucial for making your product pages appear on voice queries.
An Amazon SEO company can help find and optimize your listings for relevant conversational keywords, ensuring your products are discoverable through voice commands.
4. Greater Importance of A+ Content/Enhanced Brand Content (EBC)
Amazon’s emphasis on A+ Content, formerly Enhanced Brand Content (EBC), has increased as these elements contribute to a better customer experience.
Adding interactive media, detailed infographics, full-width images, comparison charts, and HD-quality product videos can make your listings more detailed and visually rich, boosting conversion rates.
However, simply adding media elements isn’t enough. For these features to deliver results, the content must be carefully optimized to align with the target audience’s intent.
This level of precision requires professional Amazon SEO services, which ensure that every visual and textual element is tailored to attract, engage, and convert potential buyers effectively.
How Do Amazon SEO Services Help Sellers?
Here are the top four benefits of opting for Amazon SEO services.
1. Increases Organic Discovery
When you hire an Amazon SEO provider, they help increase your products’ organic discovery by optimizing product listings for relevant keywords.
Utilizing advanced keyword research tools (like Ahrefs, Helium10, Amz.One, and SemRush) and techniques like Reverse ASIN Lookup, the Amazon SEO experts identify the most relevant and high-traffic primary keywords and backend search terms for your products.
They incorporate those keywords naturally into product titles, descriptions, meta tags, URLs, and content.
This helps your listings rank higher when someone searches for a similar item, assisting shoppers to find your products more naturally.
2. Boost Click-through Rate (CTR)
When customers search for a product on the search engine, they say, “Party dresses for women.”
The search results show them products that contain product titles or images matching the search result. Customers only click on your product or content when they find it relevant or relatable.
Through extensive keyword research and competitive analysis, Amazon’s SEO service provider constructs a product title that contains relevant information that customers search for, such as “Red-shimmery party dresses for women.”
Moreover, they ensure that the product image (in this case, the dress) is optimized according to Amazon’s image guidelines. They utilize images and infographics that effectively showcase the product’s features and appeal to the target audience.
This increases the likelihood that the customer will click through to the product page. The more customers click on your product from a search result, the greater the chances of purchasing.
3. Increase Conversion Rates
When the service provider carefully optimizes product titles, descriptions, bullet points, and backend search terms with relevant keywords, increases the quality of product images, and constructs an accurate product page, the customer automatically clicks on the product.
This results in more targeted traffic to the product page and increases the likelihood of customers being satisfied with the product content and images and, therefore, more inclined to complete the purchase.
4. Keep Updated on the Amazon Algorithm
Amazon SEO upgrades and changes every few days, and keeping up with these algorithm updates is crucial for maintaining search rankings. Sellers might need help with these activities as they focus more on other core objectives.
In such cases, a reputable Amazon SEO service provider can help predict changes, provide proactive solutions, and execute strategies to improve your product listing rankings.
With a team of highly experienced professionals, they offer customized services to optimize every aspect of your Amazon listing and help you stay ahead of the competition.
Top 5 SEO Companies for Your Amazon Store
Here are the top five Amazon SEO companies to choose from:
1. SunTec India
SunTecIndia.com is a leading IT outsourcing company with over 25 years of experience providing reliable Amazon SEO services. Their dedicated team of 500+ experienced professionals stays up-to-date with the latest SEO best practices and Amazon algorithm updates, ensuring your products get the visibility they deserve.
Utilizing advanced tools and best SEO practices, they optimize your product listings and improve rankings significantly.
The service provider has managed 3,500+ Amazon stores, increasing traffic and sales by 4x to 10x with its tailored solutions and best SEO practices.
2. Data4Amazon
With over 2000 clients worldwide, Data4Amazon is the go-to Amazon service provider for small businesses and eCommerce giants. It provides 360-degree support to help online sellers set up, optimize, and manage their Amazon store.
Through a free store audit, they identify the possible opportunities for optimization in your product pages and ensure that listings are complete and optimized with all the critical details (such as titles, descriptions, attributes, images, metadata, up-to-date pricing, and availability status).
Their Amazon SEO solutions will help you drive growth and increase profitability amid the growing competition.
3. Team4eCom
Team4eCom stands third in this list of top Amazon SEO service providers. The company understands the importance of meticulous attention to detail when creating effective Amazon product listings.
A comprehensive approach to listing creation, upload, design, and maintenance ensures that all product-specific information, including SKUs, standard product IDs, titles, bullets, descriptions, primary and backend keywords, and category-specific information, is 100% accurate.
Freeing your internal resources improves operational efficiency and leads to better growth and conversions.
4. Thrive
Established in 2005, Thrive is a reputed digital marketing agency offering various services to eCommerce sellers, from keyword research to listing optimization and PPC management.
They also help you devise tailored pricing strategies to increase your sales on Amazon. Based on your requirements, they can audit your Amazon store and suggest the best optimization strategies for better sales and growth.
5. Wisitech
With over 20 years of experience, Wisitech is a trusted Amazon SEO agency known for its skilled team and comprehensive optimization services.
Whether you need help improving your Amazon store or have questions about SEO, Wisitech offers solutions to help your business grow. Their team is committed to helping you reach your goals and succeed on Amazon.
Conclusion
Amazon SEO is essential for standing out and increasing sales in a competitive marketplace. Optimizing your listings can improve your rankings and turn more clicks into purchases.
Working with an experienced Amazon SEO provider ensures that every aspect of your listing—keywords, images, and more—is optimized for success. Let professionals handle your Amazon SEO while you focus on improving your products and brand growth.
More Resources:
Amazon Marketing: 7 Effective Amazon Marketing Strategies
SEO for E-commerce: Rank Your E-commerce Website Higher
Jessica Campbell is an eCommerce consultant and content strategist. She has published over 2000 articles and informative write-ups about eCommerce and Amazon marketplace solutions, covering Amazon listing optimization, Amazon PPC management services, Amazon SEO and marketing, Amazon store setup, and Amazon product data entry. Her well-researched and valuable write-ups have helped thousands of businesses uncover rich insights, strengthen their business processes, and stay afloat amidst rising competition.
