E-commerce retail sales are expected to grow by $6.54 trillion this year. But as the eCommerce landscape continues to evolve, so must your eCommerce marketing strategies.
Whether you have just dipped your toes in the eCommerce industry or are a beginner, staying updated with the latest marketing trend is crucial. You can do it yourself or hire an eCommerce marketing agency to do it for you.
We have compiled some of the best eCommerce marketing strategies that should be on your radar this year. But, before that, let’s discuss eCommerce marketing and why it is essential.
What is eCommerce marketing?
E-commerce marketing is the process of driving sales through online channels. You can use various means like PPC advertising, SMM, email marketing, etc. eCommerce marketing aims to attract customers to your online store and encourage them to purchase.
Why is eCommerce Marketing Important?
E-commerce marketing is crucial for every business out there for several reasons.
First and foremost, it can help you increase sales and drive revenue. In addition, eCommerce marketing can also help you build brand awareness, improve customer loyalty, and boost traffic to your website to increase conversions.
Seven eCommerce Marketing Strategies for 2023
Here are a few eCommerce marketing strategies that you should apply to improve your store profit:
1. Plan and Devise Cross-Selling and Upselling
Upselling and cross-selling are two of the most commonly used eCommerce marketing strategies. Upselling is when you encourage customers to purchase a more expensive version of the product of their interest.
For example, if a customer is looking at a pair of shoes on your website, you could upsell them by showing them a more expensive pair of shoes with better features.
On the other hand, cross-selling is when you encourage customers to purchase complementary products. For example, if a customer is looking at a pair of shoes on your website, you could cross-sell them by showing them a matching purse or handbag.
2. Optimize Your Site for Voice Search
One of the latest eCommerce marketing trends is optimizing your site for voice search. With the increasing popularity of digital assistants such as Amazon Alexa and Google Home, more and more people use voice search to find information online.
To optimize your site for voice search, make sure that your website is mobile-friendly. Also, your content should be structured in a way that is easy for digital assistants to understand.
You should also include long-tail keywords in your content, as people often use phrases in voice searches.
3. Encourage Customers to Leave Reviews
In eCommerce marketing, customer reviews play a vital role. They provide social proof to help you attract more customers and boost sales. In addition, they can also help you improve your search engine ranking.
Google considers customer reviews when determining where to rank websites in its search results. If you want them to encourage you, there are a few ways of doing it.
One is to offer them a discount or coupon code for their review. Another is to send follow-up emails after making a purchase and ask them to leave a review.
4. Use Product Videos
Product videos are another great way to increase sales and conversion rates. They provide potential customers with a more in-depth look at your products and can help them make a more informed purchase decision.
To create product videos, you can hire a professional video production company. You can do it using a video editing program such as Adobe Premiere Pro.
5. Invest in Influencer Marketing
Influencer marketing is one of the most effective eCommerce marketing strategies. It involves working with social media influencers to promote your products or services.
When selecting an influencer to work with, it is vital to choose someone with a large and engaged following relevant to your target market.
In addition, you should also make sure that the influencer is someone you would be proud to have to represent your brand.
6. Retarget Your Customers
Retargeting is a form of online advertising that allows you to target customers who have already shown an interest in your products or services.
For example, if a customer abandons their shopping cart on your website, you can retarget them with ads for the products they are interested in.
Retargeting is an effective eCommerce marketing strategy because it allows you to reach out to potential customers who may have been interested in your products but were not ready to purchase.
Also, abandoned shopping cart retargeting can be a great way to increase sales and conversion rates.
7. Use Personalized Email Marketing Strategies
Personalized email marketing is one of the most effective eCommerce marketing strategies. It involves sending emails to customers by targeting their specific interests.
For example, if you have a customer’s purchase history, you can use this information to send them personalized emails. You can also segment your email list and send different emails to different groups of people.
Frequently Asked Questions (FAQ)
Q: What is the difference between eCommerce and digital marketing?
E-commerce is well-known for trading, where one can sell or buy goods or services online. At the same time, digital marketing promotes these goods/services using online channels like search engines, SMM, etc.
Q: What are some common eCommerce marketing strategies?
Common eCommerce marketing strategies include:
- Content marketing
- Social media marketing
- Email marketing
- Influencer marketing
Q: Are user-generated reviews critical?
Yes, user-generated reviews are essential for eCommerce marketing. They provide social proof that can help attract more customers and boost sales. In addition, they can also help improve your search engine ranking.
The Bottom Line!
There you have it. We have discussed the top 7 eCommerce marketing strategies for 2023. These strategies will help you boost traffic, sales, and conversion rates.
But we get it; as a beginner implementing these eCommerce advertising techniques can be daunting.
That is why you should opt for an eCommerce marketing agency that can help you with all your eCommerce marketing needs.