What is Domain Authority and How to Enhance it?

domain authority
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Along with many other ranking parameters, Google uses domain authority scores too for ranking your website. So, while you struggle to optimize your website to rank higher, please don’t ignore the domain authority score, as it can significantly impact your SERP ranking.

You are now wondering what domain authority is and how you can enhance it to better your ranking.

Well, you have landed at the right place!

We have brought a brief intro to domain authority and how it is calculated. Also, this article includes some helpful tips by which you can improve your domain authority score.

What is meant by Domain Authority (DA) Score?

Domain authority is a metric created by Moz which tells the relevance and quality of your content compared to the industry or topic you are targeting. DA score predicts your ranking in SERPs. 

The score is from 1 to 100, and the higher your score is, the better the chance it has to be ranked higher. In short, the DA score reflects the strength of your content or site through rankings.

Domain Authority vs. Page Authority

You must have also heard the term page authority and may confuse that with domain authority. Both are authority scores, but the Page authority is for a single webpage ranking, and the DA is for the whole domain or website. 

While DA is the collective strength of all pages and measures their ranking capability, page authority shows the authority of an individual page instead. These page authority scores may benefit the DA of a site and improve its ranking along with its visits.

What is a Good DA Score?

DA score below 30 or 20 is considered poor. Well, this score is not the only factor affecting your Google ranking, but the algorithm is made to simulate all the parameters Google uses and predict how good a site’s rank can be.

For example, high authority sites such as Apple or Microsoft have DA scores of 95 to 100. A new website might get a DA score of 10 or 20, but it can be improved with time and effort. 

Also, while you start improving your DA, please look at competitors’ scores so you can effectively work to improve it.

Domain Authority Checkers

Although there are many other tools to check a site’s DA most commonly used algorithm is Moz. Some of the critical factors that Moz uses to assign a DA score to a website are:

  • MozRank calculates the number of inbound links and their quality that links to any webpage on your site.
  • Root links or the number of links coming from different sites. Multiple Links from the same website are recorded as one link only.
  • The number of times a good authority page has linked you back is checked via the link profile.
  • MozTrust checks the linked site’s authority and credibility.
  • How user-friendly is your website, and how easy to use its structure for Google to crawl pages during a search?

How can you increase DA?

Don’t frustrate yourself over low DA. You might wonder why your website’s ranking is low after so many links and SEO measures.

Well, it’s not just about hard work and following the guidelines as it is. It is about intelligent play!

Let us give you some quick tips and tricks that boost your DA score and make your site more trustable and authoritative.

1. Quality backlinks

In addition to DA, quality backlinks are essential in making your site look reliable and increasing its ranking. Even the best content and easy-to-use website structure may rank lower without backlinks.

So to climb higher in SERPs and improve your DA, add good-quality backlinks from reputable sites. You can search top referral links and link them with relevance to your content and services.

Another tip is to check your competitor’s backlinks and requests similar sites for linking. You can also offer them guest posting to get backlinks with them.

2. Engaging and optimized content

Content is a significant factor that your ranking depends on, whether SEO or DA improvement. Focus on creating content that attracts viewers and engenders them to your site.

Your ranking will surely improve with a lower bounce rate and more views.

Using the right keywords according to your industry, synonyms of your focused keywords, and exciting and relevant information is critical to success.

If your content is helpful to users, they will undoubtedly mention or share it on other platforms, thus boosting your authority score.

3. Remove bad backlinks

As much as links are essential to improve your DA, they can kill it too. So, don’t go hasty in just putting the backlinks on your site. Make sure to link with only quality and trustworthy sites.

Audit your website and check for any bad or spam backlinks and remove them.

This is necessary to present your site as credible and improve your website’s health and DA score.

4. Improve the user experience

No one visits a site that is tough to navigate and find a specific topic. Make your site’s structure easy to understand and use to improve its authority.

All the tabs and content, like blogs, product descriptions, etc., must be visible, and users can quickly move through your site.

Another critical factor is making your site mobile-friendly, as most users connect via smartphones or tablets. A mobile website with reduced features and elements won’t succeed.

5. Better internal linking

The necessity of good internal linking comes with external linking and its impact on DA. This helps Google to index your content more easily and crawl pages during a search.

Make sure to link your site’s pages and blogs properly. Anchor text must link to the relevant page or blog on your site.

6. Faster loading pages

Apart from other factors, a page’s loading speed also plays an integral part in Google’ Algorithm for ranking. Faster loading pages result in more views, customers, and sales.

This, in turn, makes your site popular and trustable, improving your DA.

7. Social media promotion

Another way to enhance your DA is to make a good content promotion strategy. With email marketing and social media promotions, you can engage more audiences and get links from good DA sites. 


Domain Authority is important, but don’t take stress over it. There is no one way to improve that or the golden plan. All you have to do is perfect individual factors, and together they will join to make your site rank higher.

This won’t come easy and will take much time to master. You can also take help from link builder sites or managing teams to make your SEO strategy right and improve your DA.

Hopefully, you find this article helpful. Best of luck with your site’s authority building!