What are Backlinks and How to Get Backlinks in 2023?



Everyone wants more search traffic on their website, but the problem is that only a few of them get it. Almost 90% of bloggers never get 1000 visits a day from Google or other search engines. That’s sad but true. So, how to attract an audience to your website through an organic search? Well, high-quality backlinks are the key.

If you don’t have enough backlinks, your website cannot convert, or you can’t just market your brand. Are you here to learn about backlinks?

If yes, keep reading to find out details like what backlinks are, what is the best backlink checker, and more.

What are Backlinks?

inbound link

Backlinks or inbound links are the links that a website or blog post has with the pages on other websites related to your topic. Tons of links can boost your ranking on the Search Engine Result Pages (SERP), and more people will visit your website.

It is easier to rank a website with many inbound links.

A great article posted on a blog with 100 good quality inbound links will rank better than average quality content with 1000 links. So, it is evident that you need to focus on getting high-quality links for your blog.

Why are backlinks important?

In simple terms, backlinks mean other websites have the link of your website to their posts, profiles, comments, or any section.

It doesn’t matter where the link is. It is a backlink if your website’s link is on another website. The links may be your website URL, posts, or page URLs.

Google loves backlinks, and the more your website has, the more the chance to rank it on Google and gain organic traffic.

But remember that when we talk about link building, they should be high-quality. A high-quality backlink means the links are pasted to websites with higher Domain Authority(DA) ranging from 50 to 100.

The more the DA, the better the link’s quality. You got the idea of backlinks; let’s see how they work.

So, let us understand it with an example:

Suppose person X does not know the address of person Y, then he will take the help of people who belong to their locality or city, right?

The people who know Y’s address can help X reach the destination, and the more people who know the address of Y, there will be more trust and accuracy.

Similarly, Let us take here Google as X, who wants to crawl a website Y and does not know much about that website, so the algorithm will find how many other websites know about Y, making it easy for Google to crawl a website Y.

So, backlinking helps our website gain more trust, fame, and authority, improving search engine ranking. Websites like Ahrefs, Moz, and SEMRush can show how many websites link to your site.

Backlinks help any website in multiple ways, but you should know some points when creating a backlink to your business website or blog.

Why do you need to create backlinks?

backlink benefits

Creating links helps you in building authority and trust. In addition, it will help your site to rank higher on search engines. The more quality links you earn, your site will be popular.

It would be best to have links from high-authority websites to rank your website on the first page of Google. It means that you should create inbound links from credible sites only.

Backlinks also increase your authority and trust among your readers and visitors. They will get more confident about your site and repeatedly buy products from the same place. This process works like a chain reaction.

What do quality backlinks look like?

inbound link quality

Here are a few of the characteristics of high-quality backlinks:

Relevancy: First of all, links should be relevant to your content. For example, you are writing a blog post about SEO. Then, only link to other SEO-related blogs or websites. Don’t link to any other site unrelated to the topic.

Likewise, the site should also use your keyword in its link description and appearance.

Authority: The quality of inbound links depends on the site’s authority that you are linking to. The higher authority sites are, the better your backlink will be. So, you need to seek websites that have a high page rank.

Traffic: The more traffic the backlink website has, the more visitors you will get. Finding a popular blog will be a fantastic backlink for your website if you can find it.

Quantity: The number of inbound links to your site matters. The more links you have, the better for your site. Every little bit helps in getting a higher ranking on search engines.

So, try getting more quality links from other authoritative sites.

Indexation: It is essential for the quality of links as it can help index your site by search engines. So, it would help if you created more inbound links by linking to more authoritative sites.

How to get quality backlinks like a Pro?


There are various ways through which you can create backlinks for your blog or website, and here are a few of those:

1. Become a Source For Reporters and Bloggers

So, here is a deal. If you want high-quality backlinks, you can ask the reporters of popular blogs for link requests. They might be willing to link to your blog if you are a source for them.

This can help you in getting lots of inbound links from trusted sources.

Just use a free service called Help a Reporter Out (HARO), which connects you to many journalists and bloggers. Another great thing about this service is that you can request reporters for an exclusive link request.

2. Publish High-Quality Content

Create good quality content for your blog or website. Remember, you create high-quality or research content to attract visitors to your site and build links.

So, you need to be creative in creating quality articles or blogs.

You can either write posts related to your product or service in the case of an eCommerce business or create an informative article related to your niche in the case of an informational site.

3. Use Content Formats Proven To Generate Links

Various content formats can help you in getting links. Let us look at some of these content formats.

Infographics: Infographics are great for link-building. You can create an infographic related to your product or service and then use the same infographic to get links from other websites or blogs.

You will be able to get more high-quality links by using this strategy.

Round-ups: Round-ups are also great ways to get quality links. Likewise, you can create round-ups for your blog or website and publish them on others.

It will help you in getting a high-quality backlink from different websites.

White Papers: If you are searching for a topic to write an article or blog post, you can create a white paper related to the topic. White papers are excellent for link-building as others can share the information in these articles on their blogs and websites.

4. Publish How-to Guides

Create How-to Guides that can help other bloggers and website owners and give them your links in return. This will help you get links from authoritative sites and blogs related to your niche.

Just create a how-to guide related to your website’s niche, publish it on other blogs or websites, and ask them to include links to your site in return.

5. Promote Your Content via Social Media Channels

Social media is vital in creating quality inbound links for any blog or website. Many experts believe social media channels can help you get links from other bloggers or websites.

In addition, it will increase the traffic to your website.

So, you should promote your content on social media channels like Facebook and Twitter. It will help you get inbound links from other blogs or websites related to your niche.

What is the best backlink checker?

Well, there are a couple of tools available to check backlinks. However, some of the best ones are:

1. Ahrefs

Ahrefs backlink checker
Source: Ahrefs

2. Moz

Moz backlink checker
Source: Moz

3. SEMRush

Semrush backlink checker
Source: SEMRush

4. Open Link Profiler

OpenLinkProfiler backlinks checker
Source: OpenLinkProfiler

5. SpyFu

SpyFu backlinks checker
Source: SpyFu

How can I create backlinks for free?


Well, here is the deal. You can get backlinks for your blog posts for free if you are a blogger. You can sign up for different forums and groups on those platforms.

Some of the standard free SEO backlinks methods include:

  • Ask your connections
  • Get in touch with industry websites and publications 
  • Repurposing your content
  • Input your high-value comments on websites
  • Use Quora
  • Ask other bloggers to link back to your site
  • Free guest posting
  • Appear as a guest on any relevant podcasts having a similar niche

Can I buy backlinks?

buy backlinks

You can, but most agencies will give you links bought from PBNs, brokers, forums, and other resources. Buying links from these resources can put your website at tremendous risk.

However, you can search for the best agencies, and if you find one, you can go ahead with them.


So, this was all about how to get high-quality links for your blog or website. Remember, you need to create quality content for your blog or website and, at the same time, make sure that the content is unique and original.

Moreover, try to generate high-quality backlinks from trusted sites or blogs related to your niche to get your website to rank higher in search engines.

Do not create low-quality links- linking your website to a website having low domain authority can affect your website’s search engine ranking and may get penalized by Google.

Always check the DA of any website before creating any backlinks. You can take the help of Ahref or Moz to check the DA of any website or blog.

From a long-term perspective, it can decrease your website’s ranking and DA. So, say no to low-quality links.