SMS Marketing: A Definitive Guide, Benefits and Best Practices

SMS marketing
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TEXT. That’s all it takes to contact anyone on any mobile device. That’s why SMS marketing is the most dynamic communication medium. It is the most trusted engagement technique – with over 70% of SMS messages delivered and read.

And here’s the catch: SMS is the cheapest media to use long-term and globally. Companies can save up to 30% of every dollar spent on communication campaigns.

But what are the benefits of using messages? Join us as we explore this powerful medium and give you a definitive guide to learning about SMS marketing.

What is SMS Marketing?


SMS Marketing refers to the text messages that promote a business’s services/products. It is one of the digital marketing techniques companies use to communicate with their customers through mobile technology.

It is sent from the company’s database to the mobile phones of potential and existing customers.

Primarily, this marketing scheme is mainly used to send customers alerts to send transactional messages for marketing purposes.

These messages are used primarily to send new product updates, warnings, and discounts to those who consented to receive business messages. Moreover, it is similar to email marketing but with more open rates.

Types of SMS Marketing

Well, it comes in different shapes and sizes. Here are a few of the most common types of SMS Marketing:

  • Promotional deals and discounts
  • SMS coupons
  • Flash sales
  • Text-to-win competitions
  • Sales Alert
  • Loyalty programs

Benefits of SMS Marketing

Today, customers are more inclined to accept marketing messages through their mobile phones. And with many people using multiple devices – a smartphone and a tablet.

For example – for accessing the Internet, your target market is ready and waiting to engage with your message.

Using this marketing technique, your business has the potential to reach over 90% of cellular-based mobile users in any country. Also, You can reach millions of people with a message or notification at a time.

You can communicate quickly, easily, and inexpensively with your customers or potential clients with messages.

Why choose SMS marketing?

Mobile phones are becoming the new way to communicate with your customers today. People use mobile phones frequently to access the Internet and make phone calls.

That is why the businesses that have adopted this channel in their marketing plan will increase their sales.

But why should you use SMS Marketing? Can’t you use email or social media?

Yes, email and social media can also be excellent marketing tools. But here are a few reasons why it is better than the rest:

1. Instant Delivery

SMS marketing instant delivery

Based on a study, you can increase your open rates by over 26% compared to email marketing with text message marketing. You can also get an additional 36% response rate for people who replied to your message.

The study also shows that the messages were opened within 90 seconds after Delivery.

Unlike an email that takes around 2 hours before it’s even opened, SMS messages have high open rates and quick positive responses from your customers.

2. Reach targeted customers


It allows you to reach your target audience regardless of their location. You must subscribe through an international gateway to send messages to a different country. It will enable you to target people locally and globally.

3. Track your campaigns


With this marketing technique, you can track open rates in real-time. It will also show you the recipients who opened your message. Also, you get detailed data on who exactly is your target audience.

Key Takeaways

  • Direct and Personalized Communication: Individuals or businesses can send direct, personalized messages to their customers.
  • High Open Rates: Text messages have a nearly 100% open rate, making SMS marketing an effective way to ensure your audiences see your message.
  • Cost-Effective Strategy: Compared to other forms of marketing, it can be a cost-effective solution. It allows businesses to reach many people at a relatively low cost.
  • Immediate Impact: It can provide immediate results because the text messages reach audiences immediately.

What Industries Can Benefit From SMS Marketing Campaigns?

SMS marketing is ideal for several industries, but a few industries can benefit from it

1. Real Estate

real estate

People are very busy in the Real Estate industry. Thus, providing this marketing as a means of communication can help businesses get in touch with prospective buyers and sellers.

2. Education


Due to the busy lifestyle of people involved in the education industry, text messages are the best communication method. SMS marketing is ideal for sending e-newsletters and promotional offers to current and potential students.

Through this marketing method, educators can also send reminders or alerts on essential event dates.

3. Travel and hospitality


People in the travel industry are always on the go. They must book tickets, hotels, and transportation through mobile phones. And SMS marketing is an excellent way to reach out to these people.

An SMS can be a push reminder to book a flight or hotel or give discounts at its hotels. It is also best to provide alerts like attraction updates, conference schedules, weather changes, etc.

4. Gym


People in the gym industry are very busy and active throughout the year. They can book their appointments and get updates about events and promotions.

Or even get reminders about important days in advance through SMS. It is an ideal way to do that.

Best Software for SMS Marketing

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Here are a few of the best SMS Marketing software that you can use:

You can do SMS campaigns yourself by getting any of these software. However, I recommend getting professional SMS marketing services to increase your ROI.

Is SMS marketing effective?

Yes, it is. It lets you capture your customer’s attention and make it available longer. As compared to email marketing, SMS marketing has a higher delivery rate and open rate.

And along with this, SMS messages have better engagement rates than any other type of mobile communication.

What is the open rate for SMS?

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There is a misconception about SMS. Many believe people will ignore or delete messages from a number they do not recognize.

The reality is that 98% of people will read your message, provided it isn’t coming from a spammy phone number.


What is an SMS marketing campaign?

An SMS marketing campaign is a process that uses permission-based text messaging to spread promotional content.

What are some best practices for effective SMS marketing?

Here are some best practices for effective SMS marketing:

  • Get Permission: Always obtain consent from customers before sending them promotional messages.
  • Keep it Short and Sweet: SMS has a 160-character limit, so make sure your message is concise and to the point.
  • Include a Clear Call-to-Action (CTA): Every SMS should guide recipients toward taking a specific action.
  • Personalize Your Messages: Personalization can improve engagement rates.
  • Timing is Key: Send messages when customers are most likely to read and respond.

What are some of the best SMS marketing platforms?

Here are some of the best SMS marketing platforms:

  1. TextMagic: An excellent platform for getting started quickly with an SMS service.
  2. SimpleTexting: Ideal for easy-to-run SMS marketing campaigns.
  3. SlickText: Excellent for collecting phone numbers and advanced marketing.
  4. Sakari: Suitable for outgoing SMS services.
  5. Salesmsg: Perfect for small, local businesses using SMS.


SMS marketing is an efficient means of communication between businesses and their audience. It is not only one-to-many communication but truly one-to-one as well. It works to connect with the targeted audience by sending updated alerts.

Moreover, it helps build better customer relationships and more business for companies. So, you can try this marketing technique to increase your brand visibility and ROI.

More Resources:

5 Marketing Tools for Small Businesses

Conversational Marketing: Definition, Benefits, and Examples