Introduction
The difference lies in the right apps. Want to collect customer reviews, power email marketing, share your products on Facebook, or analyze store data? You can do all that and more with the Shopify App Store. But there are just so many of them—good choices. That is why we have rundown the top 8 must-have Shopify apps available.
Most of these tools are free or have plans with considerable benefits to help improve your store’s performance and marketing.
So, without further ado, let’s dive in!
8 Must-Have Shopify Apps
1. Yotpo Email Marketing & SMS
Email Marketing and SMS by Yotpo: Direct, personal communication channels must convert more customers and build brand loyalty. The Email Marketing and SMS app from Yotpo is a native part of your e-commerce strategy to ensure that each interaction is high-fidelity.
This Shopify app combines customer insights with product data to build optimal, personalized customer journeys.
By tapping into that data, you can satisfy the particular needs of every single customer with proven, powerful email and SMS campaigns, making first-time buyers lifelong customers.
The automated flows make outreach easier, be it lead nurturing or re-engaging cart abandoners. You can also choose from over 300 editable templates and tailor experiences at scale using AI-driven insights for smart content and timing optimizations to drive better performance.
Pricing: This Shopify App is available upon pay-as-you-send pricing plans, starting at $19 a month.
2. SF Product Recommendations
Product recommendations introduce customers to products related to their interests and browsing behavior, increasing their chance of purchasing and, in turn, increasing sales and average order value. The SF Product Recommendations app leverages this potent strategy to supercharge your store’s operations.
Related products, best sellers’ highlights, or new arrivals—everything is possible with this Shopify App, offering intuitive widgets that would fit your store’s design.
Advanced filtering ensures your recommendations are relevant and aligned with the business goals. Customers can also better curate their shops with personalized Shopify recommendations.
Moreover, you can smartly place these on all pages, including product pages, cart pages, and even the 404 error page, for maximum impact. Detailed reports provide insights into campaign performance so you can fine-tune your strategies and maximize ROI.
Pricing: Try the free version of this product recommendation app before committing to a paid plan. The Shopify App premium starts at just $10 a month.
3. Judge.me Product Reviews App
Social proof from other buyers through the reviews will make potential buyers feel safe. They will see that others have bought and are content with the products, which can finally give a customer the courage to purchase.
With the Judge.me Product Reviews App, shop owners can leverage social proof in star ratings and customer reviews to drive sales. This tool is available in over 38 languages to provide your shop’s credibility in Google results.
Customized email requests allow you to solicit reviews from store owners automatically. This enables customers to add photos and videos to reviews and leave reviews via in-email forms. The integrated Q&A and coupon features and the Email Marketing Integration improve customer engagement.
Pricing: This app’s premium version starts at $15 per month.
4. SR Import Export
Import-export features in an eCommerce store help improve operational efficiency and data consistency. You can import, export, or update many products with CSV files and collect them with CSV files, orders, discounts, or customers using the SR Import Export Suite app.
Advanced filters will help custom export specific data so that you will be sure you have only what you need and nothing more.
This Import-Export app simplifies the import of products from the WooCommerce platform and supports the bulk export of product data to Google Shopping feeds. Custom CSV, import column mapping, increases flexibility further, as it prevents manual matching.
Pricing: The app offers a free version with all features, while the premium version costs $10 monthly.
5. Spocket: USA & EU Dropshipping
The Spocket app also connects your dropshipping store with thousands of reliable suppliers in regions like the US, Europe, Brazil, and India, among others, to your Shopify store.
The app has partnered with AliExpress and Alibaba to simplify order fulfillment.
It’s cost-effective, considering the huge discounts on products available through the platform. Store owners can also customize the invoicing to suit brand identity.
Sprocket provides a dashboard from which you can easily order product samples for testing and only then commit to a supplier, maintaining high-quality levels in your store.
The app also offers 24×7 VIP customer support to help you with your dropshipping requirements.
Pricing: Starting from $39 for the premium version of the app.
6. Plug In SEO
Online brands can have the perfect product coupled with a user-friendly website and only succeed in getting off the ground if they can drive enough traffic. That is where Search Engine Optimization(SEO) comes into the frame.
Plug In SEO will examine your Shopify store’s SEO and recommend ways to improve it. It will also quickly find any issues on your site and track your progress via detailed reports.
It generates SEO templates to target keywords and allows you to use keyword opportunities in blog entries and pages. Also, it features JSON-LD structured data and the resolution of broken links.
An extensive library of SEO articles gives detailed information on every subject, and users will be presented with tutorial videos and a support phone line specifically for end users.
Pricing: The app’s premium plan starts at $29.99 per month.
7. PageFly Landing Page Builder
Campaign and promotion landing pages must be designed to convert visitors into customers as effectively as possible. The information must be presented in attractive layouts with a defined call to action. PageFly Landing Page Builder does this best.
The app offers a variety of page visuals and functional customizability that is rich to the smallest detail. You can design web pages from scratch or using predesigned templates.
Font App Blocks: Design content sections and fit them into your web theme.
CRO-focused features, such as countdown timers, color swatches, and cross-selling options, have also been included. An SEO-friendly and responsive storefront design ensures a fantastic look on mobile and tablet displays without slowing down the store.
Pricing: The premium plan for this Shopify app starts at $24 per month.
8. Smile: Loyalty & Rewards
Loyalty programs offer tangible examples for store owners to turn one-time buyers into repeat customers. Smile.io powers business growth by selling retention through loyalty, referrals, and VIP rewards.
Store owners can customize the rewards launcher, panel, and emails to match their branding. The app also ensures that customers always remember their points and referral links, even international ones, with support for multilingual smile.io.
Adapt the colors, shapes, and sizes, indicating your customers’ loyalty points across the store pages. Smile.io also provides analytics and more than 25 specialized reports that help make intelligent decisions. These reports give insights on sales attribution, engagement analytics, and software conversion figures.
Pricing: Premium app offers start at $ 49 a month.
Conclusion
Managing an eCommerce store means simultaneously putting your hands in many domains. Still, these must-have Shopify apps will help reduce your stress.
Not only do they help set the processes in place and raise the customer experience, but they also help increase sales. And that—making the shopping experience resonate so well with the customer—is what gives the impact of increased sales. Give these apps a go and skyrocket your Shopify store!
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More Resources:
Shopify vs. WooCommerce: Which is Best for Your Business?
How to Design an eCommerce Website: [With Example]
Vijay Kumar is a digital marketing expert and founder of TechZant.
He is passionate about helping businesses grow their online presence through SEO and data-driven strategies.
