Introduction
Instagram has become one of the most popular apps in recent years. It has almost two billion active users, and the number is growing continuously. According to different surveys, nearly 85% of people find products and services on Instagram, almost 80% use it as a platform for their brands, and 80% utilize it for purchase. However, like every market, Instagram also has peak times. So, what is the best time to post on Instagram?
Most people get confused about how other people use Instagram for their brands. As we all know, in this present time, everything is fast-forward and one clicks away.
People also want to be quick, so some use this strategy to benefit and use Instagram as their market.
So, if you do not want to lose your post in the ocean of posts uploaded every second, you must know the strategy for grabbing your target audience’s attention and ensuring they remain engaged with your content.
Best time to post on Instagram
Instagram has an audience worldwide, so it is essential to determine the right time to post. Similar to the media and entertainment industry, most people have become addicted to posting pictures and videos and getting likes.
The best time to post on Instagram is Monday, Tuesday, and Wednesday between 9 AM and 1 PM.
To stand out and secure a prominent place, it is essential to understand the best and worst times to post for each day.
Hence, you appear on your audience’s feed more frequently. Their essential question is: When is the best time to post on Instagram?
So here are the timings our team found for you to get the best engagement for each day.
Best time to post on Instagram daily:
| Day Of The Week | Best Time To Post On Instagram |
|---|---|
| Monday | 9 AM to 1 PM EST |
| Tuesday | 9 AM to 10 AM EST |
| Wednesday | 9 AM to 11 AM EST |
| Thursday | 6 AM or 11 AM EST |
| Friday | 5 PM to 6 PM EST |
| Saturday | 8 AM to 12 PM EST |
| Sunday | 1 AM or 7 PM EST |
The worst time to post on Instagram daily:
| Day Of The Week | Worst Time To Post On Instagram |
|---|---|
| Monday | 2 PM EST |
| Tuesday | 1 PM EST |
| Wednesday | 3 PM EST |
| Thursday | 11 PM EST |
| Friday | 9 AM EST |
| Saturday | 6 AM EST |
| Sunday | 4 PM EST |
Wednesday, Thursday, and Friday are the best days for engagement. At the same time, Saturday and Sunday have the lowest concentration, as people have off from work, are usually busy with real-life activities, and do not have time for social media.
By looking at these time slots, we can conclude that the best time to post is early in the morning as in the morning.
Because of less traffic, you would have less competition, and people would see your post even after a few hours. You will get the best engagement.
Key Takeaways
- Customize Your Posting Schedule: Each brand’s best time to post on Instagram depends on its audience’s unique behavior patterns.
- Prioritize Recency: The Instagram algorithm prioritizes recent posts. Posting when your followers are most active can help your content appear higher in their feeds.
- Consider Your Marketing Goals: Your Instagram marketing strategy should align with your specific goals, whether building awareness, increasing engagement, or driving traffic. Analyze your past successful posts to guide your future posting schedule.
What time are people most active on Instagram?
Everyone has a different lifestyle and routine, so it is difficult to tell if you should post.
1. Technology-related posts
Most people will be active during working days if you post for tech-related products. Mostly from 6 AM to 9 AM EST.
Still, if you were planning to post on Sunday, it is the worst choice you were about to make as people related to tech do not check social media on weekends because they are frustrated with all week’s work.
2. Education-related posts
Suppose you belong to the education department and want an audience. In that case, you must know when students and faculty are accessible and active on social media, usually later in the day.
Judging by their routine, we conclude that Friday morning is the best time to post. For the consistent audience, the best times to post are Wednesday and Saturday nights from 6 PM to 8 PM EST.
And Sunday is the worst day to post on Instagram, even for education-related posts.
If you have this question, does time matter which day you post on Instagram? Then the answer is ‘Yes’! Because to get the most audience on any social media platform. It is best to understand the strategy of that platform.
For Instagram, traffic matters a lot. So, if you do not want to get lost in the ocean of different posts and want to get the spotlight, you must become vigilant.
It would be best to care about what you post and what day you post it. Saturday seems free, and people would be on their phones. But this is not true because people do real-life activities and do not scroll much on their phones.
So Saturday is the second worst after Sunday to post. On Saturday, the highest engagement time is 10 AM to 1 PM EST, while the lowest is 4 PM to 8 AM EST.
Does it matter what time you post on Instagram?
Of course, it matters! Due to less competition, people prefer to post earlier, anytime between 6 AM and 12 AM EST. This will ensure instant traffic, as users will see your post first when the day starts.
How does the algorithm of Instagram work?
Instagram has been updated too often, and its algorithm mainly depends on the type of post you interact with or your interaction with other users. This algorithm checks your activity and your audience’s activities.
This way, he provides feeds related to your likes or search history.
Instagram also suggests your feed depending on the people you interact with and offers posts liked or seen by your followers.
So, if you want an Instagram algorithm to work for you, try interacting with the base and people related to your content.
FAQ
When is the best time to post on Instagram?
The best time to post on Instagram depends on your audience and activity patterns. However, some studies suggest that the best time to post is Monday, Tuesday, and Wednesday between 9 AM and 1 PM.
What is the best time to post on Instagram on Sundays?
The optimal time to post on Instagram on Sundays can vary. Some sources suggest that 1 AM or 7 PM are good times. However, it’s crucial to understand that these times can change based on your specific audience and their activity patterns.
When is the best time to post on Instagram for likes?
To maximize likes, it’s recommended to post on Instagram when your followers are most active.
Some studies suggest that the best time to post for optimal engagement is from 6 PM to 9 PM. However, this can vary depending on your audience’s behavior patterns and the nature of the content you’re posting.
Conclusion
Every social media app has an algorithm and working strategy, so you want to get a prominent position. You must understand and use it to your benefit, as this revolves around social media, and stay updated.
You must know how social media works.
More Resources:
How to Promote Your Local Business on Instagram?
How to Use Tumblr? Blogging and Social Networking on Tumblr
Vijay Kumar is a digital marketing expert and founder of TechZant.
He is passionate about helping businesses grow their online presence through SEO and data-driven strategies.
