What is SEO automation?
When it comes to SEO, you may think that you should know about optimizing and automation websites so that they will rank higher in search engines. Manual SEO can be a headache and time taking and you need specialists to do it for you and they charge a bunch of money.
Some of them will take care of your website ranking and optimization as long as you want and charge monthly. But, is it the optimum solution? Well, I don’t think so.
Now, many SEO tools will take care of your website and you can analyze it anytime with a few clicks. They are pocket-friendly and you don’t have to be an expert to handle these tools.
They run in web browsers and some of them may run on your machine. For digital marketing, Search Engine Optimization is very critical so that you don’t lose to your competitors.
Today, we are going to learn about some of the best SEO automation tools for your website and business. But, first, we will know what is SEO automation.
SEO automation is the automatic process for handling the tasks related to optimization and visibility of your website which you usually do manually. This process saves you time and money.
It will do repetitive tasks decided by the users so that you can analyze your website better and improve its usage.
Automation can help increase your productivity in other resources like managing and marketing your website and campaigns because it will save you time by handling these processes.
A good marketer should focus on their products, clients, and business, and automation can help to achieve it.
What are the parts of SEO which can be automated?
Several processes can be automated for your website. The setup of these tools is easy and the automation depends on your choice. Another way is to use some programming languages like Python to write the script to automate the task.
But, here we are not going to talk about this and it requires a deep knowledge of this language.
Some of the processes that can be automated are:
1. Rank analyzing for SEO automation
The main purpose of SEO is to rank in search engines so that you receive more traffic and customers for your business. But, your business website is not alone and you will find a lot of competition.
Your site should be ranked based on the target keywords and should appear on the first page of the search result. Keyword rankings play a vital role to generate more organic traffic.
As your site becomes old, it may have hundreds of pages and it will become challenging to track the ranking of each page. To make this process easy, you can use some tools to automate the task.
It will track both your old and new pages and can analyze how it is performing over time.
2. Site auditing
Through SEO automation, you can monitor or audit your website and track all the factors that are affecting your site and how they can be improved. You will know what is good and bad for your website.
Doing this manually will consume a lot of time and automation can help you with this issue.
Some components can be tracked using site auditing like:
- Page load speed
- Broken/invalid links
- Site uptime
- Redirection error
Using automation, you can monitor your website within a dashboard and know how it is performing. You can collect the data to better optimize and improve it.
3. Competitor monitoring
For an online business, it is very important to know your competitors so that you can outrank them in search results. It is a difficult task to track all your competitors so you should use an automation strategy to track them timely.
Also, it is not a one-day process, your competition will grow rapidly and you have to keep tracking them to do better results.
4. Backlink analyzing
For any website, backlinks play a major role in site authority and trust. Link building improves search engine ranking and is an essential part of the optimization campaign.
Having a lot of pages on your website can take more time for analyzing backlink profiles. The automation process makes it easier to see who is linked to your page.
SEO automation tools for optimizing your website
Now, you know what is automation and how it can help your business. Check out some SEO automation tools to simplify your process.
Ahrefs is a very popular automation tool that can help you to track your website and competitors’ performance. There are several features including:
- Backlink analyzer
- Keyword research
- Check your ranking keywords
- Check your competitor’s keywords
- Lost backlinks
- Domain authority
- Keyword difficulty
If you are planning to get a complete idea of keyword research and backlink profile then you should try Ahrefs. You will get a 7-day trial and the price is $99- $999 per month.
SEMrush is one of the best automation tools to rank higher on search engines. You can automate multiple processes of your campaign. You can find valuable and high-ranking keywords for your website and compare them with your competitors.
It is very essential to know your competitor’s ranking keywords because if they are ranking through it then you can rank too.
You can track your domain position and how it is performing compared to others. You will also get its integration to write SEO-friendly posts and it will help to improve your ranking score.
Keep a close eye on the competition and analyze the backlinks to improve your website. The monthly price ranges from $99 to $399.
3. SE Ranking
SE Ranking helps to complete multiple SEO tasks without putting in a lot of effort. It is automated and shows quick results.
It will help you with:
- Complete website analysis
- Ranking monitoring
- Keyword research
- Backlink analysis
Also, it will help you to collect data on:
- Inbound and outbound links
- Load time
- Errors and warnings
- Meta tags and headings
Collecting data on several factors can help improve your campaign. You will get an idea of how your site is affected and what are the solutions for improving them. For daily monitoring, you can choose a plan that ranges from $39- $189 per month.
SERPWoo is a great automation tool for monitoring the ranking of your keywords. It helps to track the top 20 results of your keywords. Through this, you can know valuable information about site ranking.
You can check the metrics like:
- Domain Popularity
- Page link authority
- Social media shares
- Top-performing keywords
It helps to know the insights through which you can make a strategy for your business website.
5. Screaming Frog
Screaming Frog is an excellent tool for marketing automation. You will know what are the factors that are affecting your site to be ranked on the search engines.
It helps in resolving crawling problems and other problems related to ranking and optimization.
Some issues that can be identified like:
- Duplicate contents
- Broken links
- Redirection problems
and many more
It gives an idea for your page title and meta description that can be optimized for search engines. You can set up regularly scheduled crawls so you don’t have to crawl yourself.
It is easy to track and monitor and is based on automation. There is a free version as well as the paid version available for $167 yearly.
Alternative to SEO automation tools
SEO tools can help your business to grow by optimizing your website and ranking it on search engines. You can track your website performance and keep eye on your competitors. These tools are easy to use with no advanced technical knowledge.
However, if you are finding an alternative solution and don’t want to use the tools then you can hire an SEO agency. An SEO agency will manage all your SEO analysis and perform better results.
But why hire an agency for SEO automation?
While SEO tools have different features, you may not find all the features in a single tool. It can cost you more. You can hire an agency that can help you in many ways like:
1. Drive better results
You may get better results compared to these tools. These agencies are experienced in running SEO campaigns so they know how to do optimization.
2. You will get professionals
These agencies have a team of experts that will handle your work. It will save you time and you don’t have to worry about SEO because it will be in safe hands.
3. Get correct resources for SEO automation
They can provide you with better and more resources to help run your business online.
The bottom line
SEO is very crucial to running your business online and it helps to rank on search engines. Google Search Console or Google Analytics can help you track your website performance and traffic. But, keeping track of SEO manually can be a headache and take a lot of time.
Several tools work on automation and monitor the optimization performance of your website. They are easy to use and you can choose them as per your business demand by paying nominal fees.
You can know about auditing and outrank your competitors through these tools. Also, you can hire an SEO agency to manage your SEO-related work if you are not willing to use these tools by yourself.