Regarding marketing, we generally think about today’s strategies to implement, which take help from the internet. But, we should never forget where it has evolved. Though we have stepped towards digital marketing, its roots originate from the traditional(classic) approach.
Traditional marketers, too, use the internet’s help for their business and promotion, but we can see some differences between these two methods.
What is the difference between traditional and digital media?
Traditional media includes the outlets that exist before the internet and have limited reach. At the same time, digital media consists of any online platform where marketing can be done using the internet. It has a worldwide space.
First, we should know what these marketing styles are and their differences. How has it changed in the last decades, and what is the future of marketing?
Let’s come to traditional marketing, i.e., the conventional way of marketing.
What is traditional marketing?
This marketing style depends on four Factors- Product, Place, Price, and Promotion. The approach used in this style is to sell the products based on the quality of the product and the deal closed between buyer and seller.
Its focus is on a structured and clear vision.
Also, it is optimized for specific target customers and markets because it follows the 80/20 rule, where 80% of the profit comes from the top 20% of clients.
It believes in consumer protection and is legally safe. The way of communication is confidential between the company and the consumer and possesses a one-to-many approach.
What are the ways to promote traditional marketing?
Usually, in traditional marketing, the promotion method depends on both old and new ways. Now, we will know about its promotion techniques.
1. TV Advertising
One of the most successful promotional methods for marketers. Almost everyone likes to watch TV, and people spend some time watching TV.
We often see product advertisements from TV series or films during the break. This is a great way to advertise a new launch for any customers.
TV commercials use attractive videos to describe the product. Sometimes they use big celebrities or Film stars to promote any product so that consumers will be attracted to it.
People gain more trust in any products they see on TV and consider buying as soon as any new product launches.
It also helps spread through word of mouth and shows significant product sales growth. It is one of the conventional and cheap ways of promotion.
2. Limited-time offers and discount deals
This is the most effective approach to attracting more consumers in less time. People are eager to buy when they see deals or products with discounts.
Companies trick their audience by setting up these offers. They launch new products with limited-time deals so people can claim them quickly. They put heavy discounts on products so that many customers will be interested in buying.
Also, they provide coupons and vouchers so customers can revisit their stores. This method binds people to shop as soon as new deals come out.
What is digital marketing?
Today, we mostly tend to the digital approach when marketing anything. The internet has helped marketers grow their businesses and companies and has a bright future.
This type of marketing focuses on innovation and leads.
It depends on public reaction and feedback and is fast and permanent. It uses a multidirectional way of communication and relies on users and platforms.
How do digital marketers promote their businesses and products?
While the internet plays an important role here, it also follows the methods of the traditional way of marketing. Now, we will look at some promotion techniques used in digital marketing.
1. Email Campaign
Emails are the most genuine way to reach people. Everyone loves to check their emails daily, and people stay informed using emails.
You may have seen in the promotion tab of your email provider a bunch of emails that you may not have subscribed for.
These promotional emails target many people daily so they can convert to take their service or products.
This is possible through email campaigns. Companies and agencies invest a lot in email promotion because people may have missed the TV or don’t have the time to watch TV. Still, they usually don’t forget to check their emails.
This revolutionary method provides information about the business, services, and new products.
2. Search engine advertisement
Search engines provide methods to advertise products or anything you want. They have Ad campaigns that can be visible to billions of users daily.
This increases the chances of link clicks of any promotional campaigns and converts well. Google Ads is one of the best examples of this promotional method.
Marketers invest a lot in these Ads and want to reach a wide range of customers. By clicking these Ads, users can land on their business and service websites and take their products or services.
3. Affiliate marketing
Through the affiliate marketing method, anyone can promote any products or services of the companies in exchange for some commission on every sale.
This is a popular method to promote products and make sales by giving some percentage of the product sold.
Many E-commerce sites like Amazon and eBay use affiliate marketing to increase sales. It brings an opportunity to earn while the company’s sales growth increases.
This method helps to promote any product to the consumers and drives more sales to the companies and businesses.
Affiliate marketing is becoming famous nowadays, and people want to become affiliate marketers. It is beneficial for both marketers and companies.
4. Social media marketing
Social media can help marketers to reach their customers. It is one of the most popular marketing platforms with many daily active users.
From small to big businesses, everyone runs their promotion on social media.
These platforms provide marketing techniques and support to marketers, and we can see that almost every social media platforms have a marketing and advertisement section.
They provide business profiles, especially for marketers, which help grow and track their business. Sites like Facebook, LinkedIn, Pinterest, Twitter, Instagram, etc., provide marketing features, and marketers like to engage with these platforms.
We will look at digital marketing and how it differs from traditional methods.
Is traditional or digital marketing better?
We can see that traditional and digital marketing stand in their place; you can not say which is better and why. There is no specific answer, and it is not a subject of comparison.
Both have their place, and they have made the marketing industry successful. Both have pros and cons.
A tweet or rumor can affect these marketing styles. So, the best practice is determining which marketing plan and budget will maximize your sales and profit.
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Vijay Kumar is a digital marketing expert and founder of TechZant.
He is passionate about helping businesses grow their online presence through SEO and data-driven strategies.