How to use Facebook Ads: A complete Guide for 2022

Facebook ads


Want to reach out to a wider audience who are interested in your business or want to retarget those individuals who visited your e-shop or website but didn’t convert to a sale? Try Facebook ads.

With 2.8 billion monthly active users, there is no other networking platform than Facebook to reach out to people. Even though it is an impressive number, the question still arises on how to get your message to that exact portion of people you want to.

To people who are most likely to purchase your services or products. It is essential to understand your targeting options and Facebook ad types before diving in to get the best results, ultimately playing a role in your future business growth.

Continue reading this Facebook ads guide to learn about everything, from customizing your first advertisement to developing advanced campaign strategies. Are you ready for this conquer Facebook ads guide for 2022? If yes, then let’s jump in right away!

Are Facebook ads worth it?


As we already discussed that Facebook is one of the largest social media networking platforms, but it doesn’t make it the only considerable point.

1. Scalable Ad Efforts

Facebook Ads Are Scalable, Which Means You Can Put In More Money On Ads That Are Working For You, You Can Create Duplicate Ads To Target Another Audience Segment, and You Can Also Create Funnel-Based Ads.

2. Robust Analytics

Facebook Ads provide you with robust analytics about your targeted audience. With Facebook, there is no need to make your marketing strategy based on assumptions, as everything can be carefully studied and calculated through the metrics.

3. Remarket to Interested Audiences

Bring back your interested customers by remarketing audiences who have interacted but left without buying an item from your store. Get each individual to every point from where they left off using tools like Facebook Pixel and Dynamic Ads.

4. Micro Targeting

Precise or micro-targeting enables customization of the audience’s interests, locations, connections, demographics, and age. Unlike other marketing networks, Facebook allows you to combine the right filter options to reach your targeted users that convert sales.

5. Find New Audiences

Once you have found your right audience match for Facebook Ads, you can opt for new leads with similar interests and behaviors using Facebook’s Lookalike Audiences tool.

How much do Facebook ads cost?

Facebook ads cost

One can spend as low as $1/day on a Facebook ad for a set charged for impressions over it, which keeps you in complete control of your budgeting plan.

However, we know that you want to learn precisely how much it costs to reach a decent of people and get enough clicks that turn into conversions.

Well, it depends on a few factors that affect the Facebook ads cost:

  • Timing: A difference in a month, day, or even an hour can affect Facebook ad cost.
  • Ad relevance: Low scores for your ad’s conversion, quality, and engagement rankings can raise prices.
  • Target audience: Competitive audiences cost more.
  • Bidding strategy: It depends on whether you go for a specific bid or the lowest cost.
  • Ad placement: Competitive locations add to ad cost.

4 Popular Facebook ads types

1. Image ads

Facebook ads photo
Source: Facebook Ads

With Facebook paid advertising, you can easily boost an existing post with an image from your Facebook Page into an ad with just a few clicks. Even though image ads are the simplest, it doesn’t conclude that they have to be boring.

You can style something similar to the Canadian Internet Registration Authority’s interactive and fun Facebook photo ads.

2. Dynamic ads

Facebook dynamic ads
Source: Facebook Ads

Another Facebook ad type is dynamic ads that allow you to promote targeted products to targeted customers. For example, say someone visited a specific product page and placed that product in their shopping cart but later abandoned their cart.

You can advertise that very product somewhere in their Facebook feed with dynamic ads.

It works as an effective Facebook marketing strategy for that potential customer willing to finalize their purchase. However, it is not only the product branding that can be dynamic. The Taiwanese beverage, brand Nature Fruit, advertised the same ad with dynamic language settings for its expansion into Malaysia.

That single ad automatically ran in either Simplified Chinese or English, based on the individual’s preference. This strategy resulted in a 25% lower cost per add-to-cart.

3. Video ads

Source: Facebook Ads

Feature video ads as in-stream ads for longer Facebook ads or can even run in stories or news feed. Video ads can introduce your team or advertise a quick product demo for your product.

Just as image ads, video ads can get creative with GIF-like graphics or attention-grabbing animation explaining your offer. Unlike the traditional methods of filming video footage, you can add interactive video ads to make people stop and watch it.

4. Stories ads

Source: Facebook Ads

Usually, people hold their mobile phones vertically. Featuring story ads in a vertical video format allows them to watch the screen without tiling it horizontally. Namely, Stillhouse Spirits Co. targets their stories ads campaign for reaching U.S. males aged 21 to 40.

More specifically, targeting those interested in hiking, alcohol, cocktails, and outdoor adventures.

What is the best Facebook ads strategy?

Ready to post your first ad, yet unsure how to take it along? Why don’t you try the best Facebook advertising strategy of driving a direct sale? Start by targeting those people who have already seemed interested in your product.

For instance, you can advertise product recommendations and offers or send reminders to complete a purchase.

A fashion retailer, Axel Arigato, boosted its sales increase in purchase conversions using video ads. In a word, you can connect users directly with your products or services they are most likely to purchase in your store using dynamic ads.

Wrapping Up – Facebook Ads Guide

We have shared everything you need to know before advertising your business on Facebook through this Facebook ad guide.

We have covered it all for you, from understanding the basics and identifying the suitable filter options to building budget strategy and retargeting the audience. Now all that is left is for you to start working on it.

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