Introduction to on-page SEO
Setting up a website or blog is easy today. But just as you have to deal with problems in a physical environment, there are problems in a virtual environment too. And one of the hardest is on-page SEO.
Have you ever heard about it? Do you know what it is used for and why you need it?
If you have ever heard of this concept, but it is unclear to you or don’t know how to approach it for your eCommerce business, official website, or blog, we give you the best on-page SEO factors to make you understand it.
What is on-page SEO?
Improving your website’s search engine optimization (SEO) is not a quick or easy task. When reinforcing your digital strategy, a business needs two different optimization techniques- on-page and off-page. These methods are completely different, but both have great benefits for optimizing your site.
On-page SEO focuses on optimizing the various parts of your site that affect your search engine rankings and overall site readability.
On-page factors determine how easily search engines can index your web pages, understand what your site is about, and navigate your site’s structure and content.
There are many different SEO-related components on a page. Many aspects of on-page SEO are not necessarily literally on the page because they occur solely at the coding level. For example, page load times and mobile usability affect the user’s page experience and affect your site’s ranking.
On-Page SEO Factors
The following are some on-page SEO factors that you should know:
1. Content Quality
These are the constituents of texts and other elements of your site. Optimization in this area means creating high-quality content. It should be interesting and useful to visitors.
This gives signals to search engines that the site is useful to users. Content components allow you to tell users and search robots about the page’s topic and the business in general.
Product cards, categories, blog articles, and landing pages rank differently. But one thing is clear for sure: high-quality, unique, and relevant content leads to an increase in the position of the resource.
Conversely, low-quality content and images are a way to lose positions and the risk of falling under search filters.
It is relevant in the topic to remember the EAT (Expertise, Authoritativeness, and Trustworthiness) algorithm:
- Expertise – Content prepared by an author who has a good command of the topic
- Reliability – The content can be trustworthy, and the information is verified, honest, and written by a reliable author.
- Authority – Content is posted on an authoritative source.
Content tips for on-page SEO:
There are some tips for creating quality content:
- Short and long keywords should be written harmoniously for sentences to sound natural.
- The visualizations should be relevant, and of interest to the audience.
- Create a portrait of the ideal customer and write texts for that character.
- Solve target audience problems quickly.
- Focus on the readability: There should be fewer passive voice sentences, use more transitional words, sentences should be short, use understandable vocabulary, etc.
- The content should make you want to share it. Your site will then be linked.
- Use calls to action to drive the conversion of visitors to customers.
Using content, you can educate users about the benefits of your product. This is important for on-page SEO.
It is impossible to create a profitable business without high-quality content. However, the rest of the optimization elements only supplement it. You can’t skimp on content creation.
2. Keyword optimization
To create quality content, you need to choose the right keywords and determine which topics are interesting to your target audience.
By analyzing Google, you can get the information you need. See what keywords competitors are using, and what topics they choose for publishing. You can use dedicated tools like UberSuggest, Ahrefs, or other programs.
3. Check if the keyword is present in the URL
The keyword must be present in the URL. This will allow the search engines to identify the pages correctly. If a user searches for the right services or products, your site is more likely to land on the first search page.
In addition, the keyword must be entered several times on the page, including in the heading and subheadings. Let’s discuss this point in detail below:
The title is the first thing a search engine pays attention to. Therefore, the main keyword must be at the beginning of the TITLE tag. For example, if you are advancing on the query “How to set up Windows correctly, ” the TITLE should sound the same.
Another requirement for this factor is uniqueness: the search engine will show higher the site with a unique TITLE.
H1, H2, H3 tag
Pay attention to the heading tags first. These are one of the most important aspects of SEO. For example, after the search engine sees the TITLE and finds any matching words upon the user’s request, it navigates to the site page and, before referring to the written text, looks for the H1 tag.
If it is not on the page, then it may affect the ranking or visibility. They allow visitors to understand what the text will be about, and what information they can glean by reading the publication.
If the text is more than 500 characters, it is advisable to divide it into several semantic blocks using subheadings for the reader’s convenience and readability.
There must be major keywords in the headlines for pages to rank high.
So, to create the right headlines, consider the following guidelines:
- The length is no more than 70 characters. If you ignore this advice, the title will be truncated in the search results.
- There should not be too many keywords in the title. Users and search engines can perceive this as spam. Also, if the content looks unnatural, it will rank lower.
- The title should match the content of the page.
- You cannot write text only in large letters.
- In the title of the publication, it is worth including the brand’s name.
Provide the same attention to the subheadings. These are page content tags, which are indicated by the markup <h2>, <h3>, etc. It is more convenient to read text containing such elements.
Visitors like this stay on the site longer, which gives a signal to search engines about the quality and usefulness of the publication.
It is also worth adding important keywords to the subheadings that are relevant to the text. But the text for headings and subheadings should be different.
4. The uniqueness of the text
How unique should be content? It should be no less than100%. Apart from the uniqueness of other resources but also it includes other pages of your site. Therefore, you should not promote several site pages for the same queries and insert the same anchor text.
5. The presence of keywords in the text
Any article should be written not for search engines but readers. So, you should place the keywords in the text correctly, naturally, and exactly in the amount necessary. Don’t use the keyword stuffing technique.
And here are the main recommendations that should be followed. As we know that keywords should be in the page address, TITLE, H1, and H2. The keyword should present as close to the top of the page as possible: use both the exact word form and the modified one.
6. Long texts (Longreads)
Long texts are as interesting as short ones because they reveal the topic more deeply. You can also add more keywords to them, and the text will look more organic. But there is one nuance: the text should cover the topic and contain as little “exaggeration” as possible.
7. Image or video on the page
Visual content plays a vital role and it makes users more likely to stay on your site longer compared to plain text content. You should use high-quality images that match the topic of the publication.
Moreover, to achieve a great result, it is better to use YouTube videos that you have created yourself.
8. Meta tag descriptions
Meta tags are short page descriptions. You can read them under the site’s heading in the search results. This HTML markup element is not a factor that directly affects a site’s ranking. But this description influences the user’s decision to go to your site.
Meta tags can be automatically reflected in social networks if someone shares your content with their friends. Therefore, this element of on-page SEO is created by taking into account the following recommendations:
- The length must not exceed 160 characters. Creating a meta description of up to 220 characters is acceptable if your users primarily visit the site from a computer. However, mobile devices crop them to 120 characters.
- The page description text must contain a key phrase or word.
- Do not use special symbols like “+”, “-“, “,”, “&” in the meta tag.
- Include your brand name when relevant. (it’s optional)
- The page description should be unique for each page.
9. Image tag text
Another important attribute of correct on-page SEO is the tagging text for images. The description under the picture or photo makes the search engine understand what is shown in the visualization.
Many users search for images and only then go to the site, and find a suitable image. Therefore, the text of the ALT attribute is important. When adding it, you need to consider the following points:
- The image ALT text must be specific and meaningful.
- It should be relevant not only to the image but also to the content of the page.
- The text should not exceed 125 characters.
- Keyword over spam is inadmissible.
Internal linking within the site is important for ranking. It allows you to navigate to other publications on your site. Moreover, it allows you to keep visitors on your web resource by offering interesting topics.
And it also makes the site valuable and useful from the point of view of search engines.
Re-linking allows you to crawl your site and index its pages better. In addition, this technique increases the site’s position in the SERP as well.
11. External links for on-page SEO
Each article should contain links to other publications of the web resource. The anchor should contain the keywords of the other text to which the link leads. This makes it easier to navigate and makes other pages on the site visible to search engines.
External links are important too. You need to refer to reliable sources to increase the authority of your pages.
What is the checklist for on-page SEO?
On-page SEO settings include the following components:
- Page titles
- High-quality, interesting content
- The presence of headings
- Use of images and videos
- Image tags text
- Descriptions of meta tags
- Page URL
- External linking
What are the best on-page SEO analyzers?
The following are the best on-page SEO analyzer for 2021:
Analyze your page with just a single click, keyword optimization, show duplicate tags, page speed, duplicate content, and broken links.
It helps you find keywords and provide the best competitor analysis.
It checks duplicate content.
Find broken links, helps to create proper redirects, generate XML sitemaps, analyze your page titles, and find duplicate content.
Improves your sentence structure, grammatical errors, and readability.
How do on-page SEO check-up tools work?
- External and Internal Links
- Technical Errors
- Crisp and Clear Reports
- Titles, H1 Tags, and other factors
Conclusion to On-Page SEO
For your website to be profitable, it’s not enough just to create it. It must meet the requirements of search engines. This will attract new traffic and allow the site to rank high on the SERP.
So, as we have analyzed the main factors that can affect SEO. In this analysis, we tried to give not only an overview of these factors but also give recommendations that can be implemented so that you can independently improve the search position of your site.
Each of these factors will play a crucial role in how search engines rank your website.
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