Google Business Profile: Local SEO Guide for Beginners

Google business profile
Image Credit: Google


Did you know Google offers free advertising? Seems unreal, right? Google Business Profile Manager is free, encompassing local business profiles, a dashboard, and a volunteer-driven support forum.

However, one must optimize one’s business profile to rank higher among competitors. Show up at the top of the results and be chosen by more customers.

In association with Google Maps, Google Business Profile Manager works to form Google’s free local search marketing options, providing branding opportunities to local businesses.

Let’s begin by getting on the same page regarding what Google Business Profile Manager (previously Google My Business) is and how to be a part of it.

What is Google Business Profile (GBP)?

Google business profile intro
Image Source: Google Business

Google Business Profile (GBP) is a multi-layered platform where you share your local brand’s information, manage interactive features like questions and reviews, and publish multiple media highlights like posts, photos, and videos.

Key Takeaways

  • Enhanced Visibility: Google Business Profile, formerly known as Google My Business, is a free tool that boosts your business’s visibility on Google’s platforms, including Maps and Search.
  • Customer Engagement: You can engage with customers by posting photos and offers to your profile. 
  • Business Management: The Business Profile Manager allows you to manage your business profile, view insights, manage reviews and messages, and create Google ads. Google determines local search ranking based on relevance, which is how well your Google Business Profile listing matches a search.
  • Reputation and Trust: Keeping your business profile up-to-date can make customers 2.7 times more likely to consider your business reputable.

Is business listing on Google free?

Yes, it is entirely free. Just as Google Maps is free, so is GBP. Anyone can make their business listing appear on Google Maps for no cost.

Yet, it restricts edit details such as categories, offerings, and hours for the public. You must claim your business through a Google My Business account to gain editorial commands over your listing.

Most importantly, it would help to focus on your listing’s value and accuracy. Google’s goal with GBP Manager is to bring the physical world online, accessible through one platform.

Accordingly, it helps consumers compare and discover businesses relevant to their needs and decide what products and services they seek.

Although your listing is free, you cannot publish whatever you please on your profile. Google regulates the type of content you provide in your listing and Google posts to ensure you align with its mission to bring the physical world into one place.

How do I register my business on Google for free?

Google business profile register
Image Credit: Pixabay

Google My Business provides a free service for local companies to boost their marketing efforts and online exposure to the next level.

This tool allows business owners to manage their business information across Google Maps so customers can easily find them.

Registering a Google My Business account is quite simple. Follow the guide below for step-by-step instructions:

1. Login with your business email Google account and go directly to GBP Manager.

2. Fill in as much relevant information as possible about your business, including the company’s name, location, phone number, website address, and industry.

3. Once you are done, click “Finish” and take the necessary steps to verify your business on Google by email, mail, or phone.

4. If you choose the latter option, you will receive a postcard within two weeks.

5. Log into your Google Business Profile account and click “Verify Location.” Use the five-digit code on the postcard.

6. By this time, your company may already be listed on Google Maps. In that case, you need to claim and update your business listing.

7. Finally, log into your Google Business Profile and type your company’s name in the designated field. Next, follow the previous steps to verify your listing.

After verification, optimize your business listing to boost its visibility online and make it more appealing to visiting customers. According to Google, businesses with complete details are considered twice as likely reputable as others.

Steps to Optimize Your Google Business Profile?

GBP steps
Image Credit: Pixabay

Have you ever noticed that Google sometimes brings up a business profile when using its search engine? Usually, it happens because those profiles define what they are selling.

That explains how simply creating and verifying your GBP is not enough.

You will have to make it work as well. Aim to rank your business profile on the first page of Google.

Let’s face it: How often do you proceed to the second page of Google while finding your needs? Very rare, right? Here are a few tips to optimize your GBP.

1. Complete Your Google Profile

Make sure your profile is filled out accurately. More information makes it easier for Google to match your business for relevant searches. Fill out your business name, category, location, contact, and physical address.

So, as you know, Google ranks business profiles based on the following:

1. Distance Radar
2. Search Relevance
3. Business Popularity

2. Choose the Right Business Category

It is essential to choose a category that directly represents your business services. Categorizing is vital because Google shows search result listings based on categories.

Specifying your category increases your chances of online visibility.

For example, if you are a restaurant owner and mainly provide Subcontinental Dishes, it is better to go with “Indian Restaurant” rather than just “Restaurant.”

The Indian restaurant is your primary category. You must consider other options your restaurant provides for the secondary category, such as food deliveries. Then, your secondary category could be “Indian food deliveries.”

3. Take High-quality Pictures

Good and appealing photos attract potential customers to your business profile. They boost your business profile and make you stand out from the rest.

You can take high-quality photos of your products, your business space’s exterior and interior, and whatever interests your audience. Hiring a professional photographer would be even better.

4. Encourage Reviews and Answer Questions

Don’t forget to ask your customers about your product’s satisfaction and encourage them to leave reviews on Google accordingly.

How long does Google Business take to verify?

Image Credit: Pixabay

Usually, the delivery process takes around two weeks to verify. Still, it may vary in your region. It is recommended not to change your business details (business name, category, address, etc.) until your business is verified, or it will be delayed longer.

Also, note that Google doesn’t send verification letters to PO boxes.


Is Google Business Profile free?

Yes, Google Business Profile is a free tool provided by Google. You can manage your business’s online presence across Google, including Search and Maps.

How to get a Google Business Profile?

To get a Google Business Profile, visit the Google Business Profile website and sign up using your business information. After signing up, you can claim your business and verify it through a process provided by Google.

How to log into Google Business Profile?

To log in to your GBP, visit the Google Business Profile website and click the ‘Sign In’ button. You can then enter the Google account credentials associated with your business profile.

What are some best practices for Google Business Profile?

Here are some best practices for Google Business Profile:

  1. Claim Your Business Profile: If you haven’t already, claim your Google Business Profile. This gives you control over the information displayed about your business on Google’s platforms.
  2. Complete Every Section: Fill out every section of your GBP.
  3. Be Meticulous with Contact Information: Ensure your contact information, like your business address, phone number, and website, is accurate and up-to-date.
  4. Choose Appropriate Categories: The primary and secondary categories best describe your business. This helps Google understand your business and can improve how you appear in search results.
  5. Highlight Your Unique Attributes: Use the attributes section to highlight what makes your business unique. This could include things like “Free Wi-Fi,” “Outdoor Seating,” or “Wheelchair Accessible.”
  6. Write a Detailed Business Description: Use the business description field to provide useful information about your business.
  7. Regularly Update Your Profile: Regularly post updates and offers to your profile.
  8. Engage with Customers: Respond to reviews and messages from customers.
  9. Use Insights: Google provides insights on how customers find and interact with your business profile. Use these insights to understand your customers better and to optimize your profile.
  10. Maintain Your Profile: Regularly check your GBP to ensure all information is accurate and up-to-date. This includes your opening hours, contact information, and photos.


Although the verifying process is tricky, every option is worth exploring. It provides an efficient toolbox to control and analyze your business’s popularity and reputation on Google searches.

Also, who wouldn’t love to turn their searches into loyal customers?

What’s next after completing Google Business Profile listing verification? Optimize your website to attract organic traffic.

More Resources:

How to Promote Your Local Business on Instagram?

Shopify SEO: Tips To Optimize Your Shopify Store In 2023