LinkedIn Marketing: Beginner’s Guide to Grow Your Business

LinkedIn marketing
Image Credit: Pixabay


Did you know LinkedIn caters its services to more than 774 million users across the globe? This metric makes it one of the best social networking platforms, but there are also reasons. With LinkedIn marketing strategies, you can do many things, from boosting your brand awareness and making connections to establishing partnerships and generating leads.

With LinkedIn, you have another addition to your digital marketing strategy, primarily focusing on establishing and reinforcing business relations.

Let’s move ahead in this guide to understand how LinkedIn comprehends professional marketing, helping you find new partners and customers and ultimately growing your business setup and reach.

LinkedIn marketing strategy

LinkedIn is not mainly about marketing and selling your products and services like other social media platforms. On LinkedIn, constant pushing, spamming, and hard-selling your business are put more focus.

Since its network comprises a professional audience, a marketing strategy specific to the platform brings the desired results.

With a different audience mindset, aggressive advertising and sales pitches aren’t the keys to acing LinkedIn.

To get the consumer reach and your desired result, you need to plan specifically for LinkedIn in a way that appeals to other businesses and your connections.

LinkedIn Marketing for B2B

LinkedIn marketing B2B

Want to market for your B2B Company? LinkedIn is a worthy consideration. You must be wondering why that is so. According to a survey, LinkedIn generates 80% of the social media B2B leads.

Moreover, LinkedIn accounts for 50% of all social traffic to B2B blogs and websites.

With every second person actively looking for industry insights, make LinkedIn a must-use platform for all B2B businesses. LinkedIn helps boost employee morale, conduct competitive research, develop buyer personas, and prospect leads for your business.

LinkedIn withstands unlimited possibilities, making every aspect of your marketing strategy essential, whether research and planning, content development, or paid advertising.

How do I start marketing on LinkedIn?


Having a business LinkedIn page is equally important as having a company website. You can build your LinkedIn business page for free with your company name and email.

The tips below explain beginners’ ways to market their brand on LinkedIn.

1. Keep refining your profile states as an impactful way of improving your contact rate. People do business with other businesses, and your profile speaks for your brand.

2. A well-optimized company page appears on the top when people search for a product or service your business offers—incorporating the most-used keywords for your services.

Adding profile links from your webpage and sharing relevant content help boost your search ranking.

3. Create an effective LinkedIn page with enough information about your brand and those working there.

4. Whether raising awareness, spreading your word, or generating leads, defining the right goals and audience is the key to success.

For example, if your company sells productivity tools for social media, you can target an audience of social media leads or managers.

5. Post engaging content relevant to your target audience’s interests. You can find out which content is most compelling to your target audience using analytics.

Key Takeaways

  • Optimize Your Profile: A profile is a digital identity for anyone. Ensure it’s optimized with a professional photo, compelling headline, and detailed work history.
  • Leverage LinkedIn’s Unique Features: LinkedIn offers unique features like LinkedIn Pulse for publishing articles and LinkedIn Groups for networking. Make the most of these to reach your target audience.
  • Engage Regularly and Meaningfully: Don’t just post content. Engage with your connections, comment on their posts, share their content, and participate in discussions.
  • Measure and Refine Your Strategy: LinkedIn provides detailed analytics about your posts and interactions. Use this data to understand what’s working and what’s not and refine your strategy accordingly.

Is LinkedIn good for digital marketing?


LinkedIn is a goldmine for businesses and is most famous for generating lead networks for B2C and B2B companies. With over 700 million users in 200 countries, it makes the perfect social networking platform for businesses to reach out to business enthusiasts.

On LinkedIn, you can improve your brand reputation, engage with the community, and connect with other businesses. Are you new to LinkedIn marketing?

Hiring a marketing agency will help you start immediately with budgeted resources.

Marketing agencies have the right tools and expertise to manage and run a marketing campaign for your brand on LinkedIn.

Are you not sure what the right LinkedIn marketing agency is for your business? Go through the best marketing agencies below that will help boost your business to the next level.

Best LinkedIn Marketing Agencies

1. Sociallyin


Headquartered in Alabama, Sociallyin is a leading social media marketing agency that works on a result-driven social marketing strategy to fulfill its client’s keen interests. Whether a large firm or a starting local business, Sociallyin serves each company equally.

Sociallyin offers multiple social marketing services, including content development, social advertising, community management, and social media strategy.

Sociallyin provides marketing strategy development and its execution for your business as well. Consequently, help your brand generate sales and leads, reach your target audience and goals on LinkedIn, and connect with them.

Generally, their prices are high-end, although they vary depending on your service selection.

2. Cleverly


Known for generations, cleverly is another popular name in LinkedIn marketing agencies offering services such as LinkedIn paid to advertise, white-label lead generation, LinkedIn candidate recruiting, LinkedIn lead generation, and more.

Be targeting, copy, LinkedIn campaigns, lead magnets, design, or bidding to maximize your conversion; cleverly, you can manage it single-handedly.

They follow a four-step guide when executing high-performing LinkedIn advertisement campaigns for the best results:

1. Identify your ideal customer

Cleverly, at first, studies enough data about your business, what you offer, campaign goals, and loyal clients to segment your right audiences for better brand personalization.

2. Write and design your ads

Cleverly designs high-performing infographics and creates persuasive ad copy that aligns well with your brand.

3. Launch your ad campaigns

Cleverly designs your business funnel with retargeting campaigns, multiple ad types, CRM integrations, and automated email follow-ups.

4. Optimize to scale your results

In the final analysis, they A/B test the lowest performing ads with their new creative and accordingly schedule regular strategy calls, maximizing conversions at scale.

Choose your business plan from their three packages, which offer the same services, varying for different levels of the monthly digital ad budget you want to spend.


Is LinkedIn marketing effective?

Absolutely! LinkedIn is a powerful marketing tool that allows businesses to reach a professional and targeted audience.

What is a LinkedIn marketing strategy?

A LinkedIn marketing strategy is a comprehensive plan outlining how to use LinkedIn to achieve your marketing goals. Here are some key components of a detailed LinkedIn marketing strategy:

  1. Profile Optimization: This involves creating a professional and compelling LinkedIn profile. You can use a professional photo, craft a powerful headline, and provide a detailed summary of your skills and experience.
  2. Content Creation: Regularly post high-quality content like articles, blog posts, infographics, or videos relevant to your industry and audience.
  3. Networking: Actively engage with your connections by liking, commenting, and sharing their posts. Also, join relevant LinkedIn groups and participate in discussions.
  4. LinkedIn Ads: Utilize LinkedIn’s advertising platform to reach a wider audience. You can target ads based on location, industry, job title, etc.
  5. Analytics: Regularly review your LinkedIn analytics to understand what’s working and what’s not.

How can LinkedIn be used as a marketing tool?

LinkedIn can be used as an online marketing tool. You can share content to showcase your expertise, engage with your network to build relationships, use LinkedIn Ads to reach a larger and more relevant audience and analyze your efforts with LinkedIn’s analytics tools.


Are you ready to get noticed? With so many additions and recent updates to Linked on the horizon, we can’t wait to see how your business shines and strives to grow.

Meet and join an essential resource and platform that welcomes candidates, entrepreneurs, job seekers, marketers, and other professionals.

Start with LinkedIn marketing strategies, or contact an agency for an immediate response!

More Resources:

B2B Lead Generation: 20 Strategies To Generate B2B Sales Leads

5 Best Marketing Automation Software For 2023